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Are you looking for ways to improve your website’s SEO? Want to learn the types of pages you should tell Google not to index?

SEO PowerSuite shares its indexation tips in this infographic.

They cover the following types of pages:

  • Pages with private data
  • Login pages
  • Thank you pages
  • Similar product pages
  • Internal search results
  • Author’s bio pages on single-author blogs
  • Subscription form pages
  • Pages under development
  • Mirror pages
  • Special offers and advertising landing pages
  • Printer-friendly or reader page versions

Check out the infographic for more detail.

11 Types of Pages You Should Hide from Google to Improve Your SEO [Infographic]


Search Engine Optimization (SEO) is an ever-evolving field, and staying ahead of the game requires constant adaptation and refinement of your strategies. One often overlooked aspect of SEO is controlling what pages on your website are visible to search engines like Google.

While you want most of your content to be indexed for better visibility in search results, there are certain types of pages that you should consider hiding from search engines to improve your overall SEO performance.

In this comprehensive guide, we’ll delve into 11 types of pages that you should consider hiding from Google to enhance your SEO efforts. From pages with private data to specialized landing pages, we’ll cover each type in detail and explain why it’s essential to keep them out of the search engine’s index.


Pages with Private Data

Let’s start with the most critical category: pages containing sensitive or private information. These pages often include user profiles, account settings, and confidential data that should never be exposed to the public.

Allowing search engines to crawl and index these pages can lead to privacy breaches and harm your website’s reputation. To prevent this, make sure you use appropriate access controls and include the noindex meta tag in the page’s HTML.

  • Implement Robust User Authentication: Develop a robust user authentication system that requires strong passwords and multi-factor authentication for added security. This ensures that only authorized users can access private data.
  • Secure Data Transmission with HTTPS: Enable HTTPS on your website to encrypt data transmission between users’ browsers and your server. This safeguards sensitive information during data transfer.
  • Use the noindex Meta Tag: Add the noindex meta tag to the HTML code of pages containing private data. This tag instructs search engines not to index these pages, preventing them from appearing in search results.


Login Pages

Login pages are another set of pages that should be kept away from Google’s prying eyes. Allowing these pages to be indexed not only exposes your site to potential security risks but also leads to a poor user experience.

When users click on a login page in search results, it can be frustrating for them. To hide login pages, you can use the noindex tag or robots.txt to disallow crawling.

  • Secure Authentication Mechanisms: Implement secure authentication mechanisms such as CAPTCHA, rate limiting, and account lockout policies to protect login pages from brute-force attacks.
  • txt File: Include a “Disallow” directive for login pages in your website’s robots.txt file. This instructs search engine crawlers not to access or index these pages.
  • noindex Meta Tag: Use the noindex meta tag on login pages to explicitly signal to search engines that these pages should not be indexed.


Thank You Pages

Thank you pages are typically displayed after a user completes a form or makes a purchase. While they serve a valuable purpose for tracking conversions and providing confirmation to users, they offer little value when indexed by search engines.

These pages can dilute your SEO efforts and clutter search results. Use noindex tags to keep them hidden from Google while retaining their functionality.

  • Server-Side Conversion Tracking: Implement server-side conversion tracking to monitor and record user actions without the need for separate thank you pages. This method doesn’t expose thank you pages to search engines.
  • Separate Thank You Pages with noindex: If separate thank you pages are necessary for tracking or user experience purposes, use the noindex meta tag to prevent them from being indexed.


Similar Product Pages

In e-commerce, you might have multiple product pages with slight variations, such as different colors or sizes. These pages can be almost identical in content, making them ideal candidates for hiding from search engines.

To avoid duplicate content issues and maintain a streamlined user experience, use canonical tags to consolidate these pages and keep them out of Google’s index.

  • Canonical Tags: Implement canonical tags on similar product pages to specify the primary version of the page. This helps search engines understand which page should be indexed and displayed in search results.
  • Parameter Handling in Google Search Console: Use Google Search Console’s parameter handling tool to provide guidance to Googlebot on how to treat URL parameters associated with product variations.
  • Redirects to Primary Product Page: Consider setting up redirects from secondary product pages to the primary product page to consolidate search engine authority and reduce duplicate content issues.


Internal Search Results

Internal search results pages can create duplicate content issues, especially if your website uses dynamic URLs. Since the content of these pages is generated based on user queries, they can quickly multiply and clutter search results.

You can use the robots.txt file to disallow crawling of search result pages and implement a noindex directive to ensure they remain hidden.

  • txt File: Disallow crawling of internal search result pages in the robots.txt file. This prevents search engines from indexing these dynamically generated pages.
  • noindex Meta Tag: Utilize the noindex meta tag on internal search result pages to explicitly instruct search engines not to index them.
  • Static Search Results Page: If possible, create a static search results page that provides search engine-friendly content while maintaining user functionality.


Author’s Bio Pages on Single-Author Blogs

On single-author blogs, the author’s bio page is usually a static page with limited content. Including these pages in search engine indexes can dilute the visibility of more substantial content on your blog.

Consider adding a noindex tag to these pages and focusing your SEO efforts on the articles themselves, improving your overall ranking potential.

  • Avoid Standalone Author Bio Pages: If an author’s bio is minimal, consider incorporating it within the article or as part of a dedicated author section on the homepage.
  • noindex Meta Tag: Use the noindex meta tag on standalone author bio pages to prevent them from being indexed while still providing author information.


Subscription Form Pages

Subscription form pages, where users sign up for newsletters or other email communications, don’t offer much value to search engine users. Indexing them can lead to a high bounce rate and a negative impact on your SEO performance.

Use the noindex tag to hide these pages from search engines while still allowing users to access them via your website.

  • Keep Forms Accessible: Ensure that subscription forms are readily accessible for users who want to subscribe to newsletters or updates.
  • noindex Meta Tag: Implement the noindex meta tag on subscription form pages to hide them from search engines. This allows users to access the forms directly from your website.
  • Dynamic Form Loading with JavaScript: Consider using JavaScript to load subscription forms dynamically for users, keeping the forms hidden from search engines while providing a seamless user experience.


Pages Under Development

When you’re in the process of creating or redesigning pages, it’s best to keep them hidden from search engines. Unfinished pages can appear in search results prematurely, causing confusion for users.

You can use the noindex tag during the development phase and remove it once the page is ready for public viewing.

  • Add noindex Tag During Development: As you work on pages, include the noindex meta tag to prevent search engines from indexing unfinished content.
  • Password Protection: Optionally, password protect pages that are under development to restrict access to authorized personnel only.
  • Regular noindex Tag Removal: Regularly check for and remove the noindex tag when pages are fully developed and ready for indexing.


Mirror Pages

Mirror pages are nearly identical copies of other pages on your site, often used for tracking purposes or A/B testing. These pages can lead to duplicate content issues, which can negatively affect your SEO.

To prevent this, use canonical tags to specify the primary version of the page and ensure that mirror pages are hidden from search engines.

  • Canonical Tags: Utilize canonical tags to specify the primary version of a page when you have mirror pages for tracking or A/B testing.
  • noindex Meta Tag: Add the noindex meta tag to mirror pages to hide them from search engines.
  • Exclude Mirror Pages from XML Sitemap: Ensure that mirror pages are excluded from your website’s XML sitemap.


Special Offers and Advertising Landing Pages

Special offers and advertising landing pages are designed for specific marketing campaigns and may not have long-term relevance. Allowing these pages to be indexed can clutter search results and lead to a poor user experience when visitors encounter outdated promotions.

Implement the noindex tag to keep these pages hidden from Google, but be sure to remove it when the offers are active.

  • noindex Tag for Inactive Offers: Apply the noindex meta tag to promotional landing pages when the offers are not active, preventing them from appearing in search results.
  • Server-Side Scheduling: Use server-side scripts to dynamically display or hide these pages based on campaign schedules, ensuring they are only visible when offers are live.
  • Automated Tag Removal: Set up automated checks to remove the noindex tag from promotional pages when offers become active again.


Pages with Thin or Low-Quality Content

Finally, any pages on your website that contain thin or low-quality content should be carefully reviewed and potentially hidden from search engines. Google’s algorithms prioritize pages with valuable, informative content.

Pages with minimal content or excessive ads can hurt your site’s overall ranking. Conduct a content audit, improve these pages, and consider using the noindex tag until they meet quality standards.

  • Content Audit: Conduct a thorough content audit to identify pages with thin or low-quality content.
  • Enhance Content Quality: Invest in improving the quality and depth of content on these pages to provide more value to visitors.
  • Temporary noindex Tag: If necessary, implement the noindex tag temporarily on low-quality pages until they meet the desired quality standards.



Managing which pages are visible to search engines is a crucial aspect of effective SEO. By strategically hiding certain types of pages, you can improve your website’s overall performance, enhance user experience, and avoid common SEO pitfalls.

Remember that the noindex tag, canonical tags, and the robots.txt file are powerful tools at your disposal to control what Google indexes. Implementing these strategies for the 11 types of pages discussed in this guide will help you fine-tune your SEO efforts, increase your website’s visibility for the right reasons, and ultimately drive more organic traffic to your site.

Stay vigilant in monitoring your website’s performance and adapting your SEO strategy as needed to stay competitive in the ever-evolving world of search engine optimization.

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