15 Free SEO Tools to Help Your Website Rank Higher on Google

Comsys Web design offers unsurpassed quality websites in any niche.

Are you looking for ways to rank your website higher on Google? Want to learn the SEO tools that can help you with the website optimisation process?

SEMrush shares its recommended SEO tools in this infographic.

They break them down into the following categories:

• Technical SEO
• On-page SEO
• Local SEO
• Link building
• Tracking, analytics, and reporting

Check out the infographic for more detail.

 

If you own a website or are responsible for its online visibility, you must have heard about Search Engine Optimization (SEO). SEO is the practice of optimizing your website to rank higher on search engine results pages (SERPs), especially on Google, which dominates the search engine market with over 90% of the global share. Higher rankings on Google can lead to increased organic traffic, better brand visibility, and potentially more conversions and revenue.

While SEO can be a complex and ongoing process, there are numerous free tools available that can significantly aid you in improving your website’s search engine performance. In this blog post, we’ll explore 15 free SEO tools across various aspects of SEO to help your website rank higher on Google.

 

Technical SEO

Technical SEO focuses on the technical aspects of your website to ensure that search engines can efficiently crawl and index your content. Here are some free tools to help you with technical SEO:

• Google Search Console: Google Search Console is an essential tool provided by Google that allows you to monitor your website’s performance in search results. It provides valuable insights into how Google sees and crawls your site, identifies indexing issues, and helps you understand search traffic data.
• Screaming Frog SEO Spider: Screaming Frog is a powerful website crawler that can analyze your website’s URLs, meta data, headers, and identify technical SEO issues like broken links, duplicate content, and missing tags. The free version is limited to 500 URLs but still provides valuable data.
• Google PageSpeed Insights: Page speed is a crucial ranking factor, and Google PageSpeed Insights helps you analyze your website’s speed on both desktop and mobile devices. It provides optimization suggestions to improve your site’s loading times.

 

On-page SEO

On-page SEO involves optimizing individual web pages to improve their relevance and visibility for target keywords. Here are some free tools to enhance your on-page SEO efforts:

• Google Keyword Planner: Google Keyword Planner is an official Google Ads tool that helps you find relevant keywords related to your niche. You can use these keywords strategically in your content to improve its search ranking.
• Yoast SEO Plugin: Yoast SEO is a popular WordPress plugin that assists in optimizing your content for specific keywords. It provides real-time feedback on content readability, keyword usage, meta tags, and more.
• LSIGraph: LSIGraph generates Latent Semantic Indexing (LSI) keywords, which are contextually related to your primary keyword. Incorporating these LSI keywords in your content can boost its relevancy and organic ranking.

 

Local SEO

Local SEO is crucial for businesses targeting a local audience. Here are some free tools to boost your local SEO efforts:

• Google My Business: Google My Business (GMB) is a free tool that allows you to manage your business listing on Google Maps and local search results. It helps you control how your business information appears and interacts with customers.
• Moz Local Check Listing: Moz Local Check Listing enables you to see how your business appears across various online directories and platforms. Consistent and accurate business information is essential for local SEO success.
• Local SEO Checklist: The Local SEO Checklist is a comprehensive resource that helps you ensure you’ve covered all essential elements of local SEO. It provides step-by-step guidance to optimize your website for local searches.

 

Link Building

Link building is the process of acquiring high-quality backlinks from other websites, which is crucial for SEO success. Here are some free tools to help with link building:

• Moz Link Explorer: Moz Link Explorer allows you to analyze backlinks to your website and spy on competitors’ link profiles. It provides valuable insights into the domain authority and spam score of linking domains.
• Google Alerts: Google Alerts can notify you whenever new content is published online related to specific keywords or topics. This can help you find opportunities to engage, comment, and potentially acquire backlinks from relevant websites.
• HARO (Help a Reporter Out): HARO is a platform that connects journalists and content creators with sources, including businesses and website owners. By responding to relevant queries, you can secure media mentions and backlinks from authoritative sources.

 

Tracking, Analytics, and Reporting

Measuring the impact of your SEO efforts and monitoring progress is essential. Here are some free tools for tracking, analytics, and reporting:

• Google Analytics: Google Analytics is a powerful web analytics tool that provides in-depth insights into your website’s traffic, user behavior, conversions, and more. It’s an invaluable tool for tracking the effectiveness of your SEO campaigns.
• Google Data Studio: Google Data Studio allows you to create customizable and interactive reports using data from various sources, including Google Analytics. You can visualize your SEO performance and share reports with stakeholders easily.
• Bing Webmaster Tools: While Google dominates the search engine market, Bing Webmaster Tools is essential for monitoring your site’s performance on Microsoft’s Bing search engine. It provides additional insights and data that can help improve your rankings on Bing.

 

Conclusion

Implementing effective SEO strategies can be a game-changer for your website’s online visibility and success. While there are numerous premium SEO tools available, the 15 free tools mentioned above provide a solid foundation for optimizing your website and improving your search engine rankings.

Whether you’re just starting or looking to refine your existing SEO efforts, these tools can significantly contribute to your website’s ability to rank higher on Google and attract more organic traffic.

Remember that SEO is an ongoing process, and staying updated with the latest trends and algorithms is crucial for long-term success. Continuously analyzing data, making data-driven decisions, and adapting your strategies will ensure your website maintains a competitive edge in the ever-evolving world of SEO.

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