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Are you looking for ways to improve your digital marketing strategy? Want to discover the digital marketing tools that can help execute your campaigns?

Smart Insights shares its recommendations in this infographic.

They segment them into the following sections, based on their RACE Growth System.

  • Reach
  • Act
  • Convert
  • Engage

Check out the infographic for more information.

150 Digital Marketing Tools for Every Stage of the Process [Infographic]


In today’s digital landscape, effective marketing requires a strategic approach that encompasses every stage of the customer journey.

The RACE Growth System offers a comprehensive framework to guide marketers through the process, from reaching potential customers to engaging and retaining loyal advocates.

In this blog post, we’ll delve into the intricacies of the RACE model and explore the diverse array of digital marketing tools available to support each stage of the journey.

What is the RACE Growth System?

The RACE Growth System is a strategic framework used by marketers to plan and execute their digital marketing activities effectively. It stands for Reach, Act, Convert, and Engage, representing the four key stages of the customer journey.

  • Reach: This stage involves attracting potential customers and increasing brand visibility. It focuses on expanding the audience and driving traffic to your digital platforms.
  • Act: In this stage, the goal is to encourage engagement and interaction with your brand. It involves enticing prospects to take specific actions, such as signing up for a newsletter, downloading a resource, or following your social media accounts.
  • Convert: Here, the emphasis is on turning engaged prospects into paying customers. This stage involves strategies to convince leads to make a purchase or complete a desired action, such as filling out a form or making a transaction.
  • Engage: The final stage revolves around nurturing customer relationships and fostering brand loyalty. It involves ongoing communication, providing value to existing customers, and encouraging repeat purchases or referrals.

Marketing Techniques for Each Section


  • Search Engine Optimization (SEO): Optimizing your website and content to rank higher in search engine results pages.
  • Content Marketing: Creating and distributing valuable content to attract and engage your target audience.
  • Social Media Marketing: Leveraging social media platforms to increase brand awareness and reach a wider audience.
  • Email Marketing: Sending targeted emails to potential customers to drive traffic and engagement.
  • Influencer Marketing: Collaborating with influencers to reach their followers and expand your brand’s reach.
  • Paid Advertising: Running ads on various digital platforms to increase visibility and drive traffic to your website or landing pages.


  • Call-to-Action (CTA) Optimization: Designing compelling CTAs to encourage users to take specific actions.
  • Landing Page Optimization: Optimizing landing pages to increase conversions and encourage user interaction.
  • Social Media Engagement: Actively engaging with your audience on social media by responding to comments, messages, and mentions.
  • Interactive Content: Creating interactive content such as quizzes, polls, and surveys to encourage user engagement.
  • Webinars and Events: Hosting webinars and events to educate and engage your audience in real-time.


  • Conversion Rate Optimization (CRO): Analysing and optimizing various elements of your website and marketing campaigns to increase conversion rates.
  • A/B Testing: Testing different variations of your marketing assets to identify the most effective ones.
  • Remarketing: Targeting users who have previously interacted with your brand with personalized ads to encourage them to convert.
  • Email Automation: Setting up automated email sequences to nurture leads and guide them through the conversion process.
  • E-commerce Optimization: Optimizing e-commerce platforms for a seamless shopping experience and easy checkout process.


  • Social Media Community Management: Building and managing a community around your brand on social media platforms.
  • Customer Relationship Management (CRM): Using CRM software to track customer interactions and provide personalized communication.
  • Email Newsletters: Sending regular newsletters to keep customers informed about product updates, promotions, and industry news.
  • User-generated Content (UGC): Encouraging customers to create and share content related to your brand, products, or services.
  • Surveys and Feedback: Gathering feedback from customers to understand their needs and improve your products or services.

150 Tools for Every Stage of the Process

Now that we’ve covered the key stages of the RACE Growth System and the corresponding marketing techniques, let’s explore 150 digital marketing tools that can help you execute your strategies effectively:


  • Google Analytics: Track website traffic and user behaviour.
  • SEMrush: Conduct keyword research and analyse competitors.
  • BuzzSumo: Identify popular content and influencers in your niche.
  • Hootsuite: Manage and schedule social media posts.
  • Mailchimp: Create and send email campaigns.
  • Canva: Design graphics and visual content for social media.
  • Buffer: Schedule and analyse social media posts.
  • Moz: Analyse and improve website SEO.
  • Ahrefs: Explore backlinks and organic search traffic.
  • Google Ads: Run pay-per-click (PPC) advertising campaigns.


  • OptinMonster: Create and A/B test opt-in forms for lead generation.
  • Unbounce: Build and optimize landing pages for conversions.
  • Intercom: Engage and support website visitors with live chat.
  • Typeform: Create interactive forms and surveys.
  • Zoom: Host webinars and online meetings.
  • LiveChat: Provide real-time customer support on your website.
  • Sumo: Capture leads with customizable pop-ups and forms.
  • Wistia: Host and analyse video content for marketing.
  • Leadpages: Build high-converting landing pages and websites.
  • Crazy Egg: Visualize user behaviour with heatmaps and session recordings.


  • Optimizely: A/B test website variations for optimization.
  • Hotjar: Gather insights from website visitor behaviour.
  • ConvertKit: Automate email marketing campaigns and sequences.
  • Kissmetrics: Track and analyse customer behaviour across devices.
  • Salesforce: Manage customer relationships and sales processes.
  • Zendesk: Provide multi-channel customer support and helpdesk solutions.
  • Sendinblue: Send transactional and marketing emails.
  • Instapage: Create personalized landing pages at scale.
  • ActiveCampaign: Automate marketing and sales processes.
  • HubSpot: All-in-one inbound marketing and sales platform.


  • Sprout Social: Manage and analyse social media engagement.
  • Buffer Reply: Streamline social media engagement and customer support.
  • HubSpot CRM: Organize and track customer interactions.
  • Drift: Conversational marketing and chatbot platform.
  • Yotpo: Collect and display customer reviews and ratings.
  • Trustpilot: Gather and manage customer reviews and feedback.
  • Recurly: Subscription billing management platform.
  • ChurnZero: Reduce customer churn and increase retention.
  • Yext: Manage business listings and online reputation.
  • Freshdesk: Customer support software for teams of all sizes.

Analytics and Reporting:

  • Google Data Studio: Create customizable reports and dashboards.
  • Cyfe: Monitor all your business data from one dashboard.
  • Tableau: Visualize and analyse data for better decision-making.
  • Looker: Explore and share insights from your data.
  • Domo: Cloud-based business intelligence and analytics platform.
  • Mixpanel: Track user interactions and behaviour in your app.
  • Amplitude: Product analytics for web and mobile.
  • Adobe Analytics: Advanced analytics for enterprise businesses.
  • Crazy Egg: Visualize user behaviour with heatmaps and session recordings.
  • Mention: Monitor brand mentions and track online conversations.

Content Creation and Management:

  • WordPress: Build and manage websites and blogs.
  • Yoast SEO: Optimize WordPress websites for search engines.
  • Grammarly: Improve writing with grammar and spell-checking.
  • Trello: Collaborate and organize tasks and projects.
  • Asana: Manage team projects and tasks with ease.
  • CoSchedule: Plan and schedule content marketing campaigns.
  • BuzzStream: Research influencers and manage outreach campaigns.
  • Feedly: Stay updated on industry news and trends.
  • Snappa: Create graphics and visual content for social media.
  • Adobe Creative Cloud: Design and create visual content with Adobe’s suite of tools.

Social Media Management:

  • Sprout Social: Manage and schedule social media posts.
  • Buffer: Plan and publish content across social media platforms.
  • Hootsuite: Schedule and analyse social media posts and campaigns.
  • Later: Plan and schedule Instagram posts in advance.
  • Tailwind: Schedule and analyse Pinterest and Instagram posts.
  • MeetEdgar: Automate social media posting and content recycling.
  • SocialBee: Schedule and curate content for social media.
  • Agorapulse: Manage all your social media channels in one place.
  • Unified social media marketing and customer experience platform.
  • Sendible: Manage social media for multiple clients and brands.

Email Marketing:

  • Mailchimp: Create and send email campaigns and newsletters.
  • Constant Contact: Email marketing and online survey tools.
  • ConvertKit: Email marketing software for creators and entrepreneurs.
  • GetResponse: All-in-one online marketing platform with email marketing.
  • Drip: Ecommerce CRM for building personal and profitable relationships with your customers.
  • Campaign Monitor: Email marketing and automation for businesses of all sizes.
  • ActiveCampaign: Email marketing, marketing automation, and CRM tools.
  • AWeber: Email marketing software for small businesses and entrepreneurs.
  • MailerLite: Email marketing software with automation for small businesses.
  • Sendinblue: Email marketing and automation software for growing businesses.

SEO and Keyword Research:

  • Google Keyword Planner: Find keywords for your Google Ads campaigns.
  • SEMrush: All-in-one marketing toolkit for digital marketing professionals.
  • Ahrefs: Tools to grow your search traffic, research your competitors, and monitor your niche.
  • Moz Pro: SEO software to improve your search engine rankings.
  • SpyFu: Download your competitors’ profitable keywords and ads for paid and organic search.
  • Serpstat: All-in-one SEO platform for professionals.
  • KWFinder: Find long tail keywords with low SEO difficulty.
  • Keyword Tool: Free external keyword research tool that helps you find the right keywords.
  • SE Ranking: All-in-one SEO platform for marketers and business owners.
  • LongTailPro: Find less competitive keywords that can get you tons of high-converting online traffic.

Paid Advertising:

  • Google Ads: Get your ad on Google today.
  • Facebook Ads Manager: Manage and optimize your Facebook and Instagram ads.
  • LinkedIn Ads: Advertise on LinkedIn to reach the world’s professionals.
  • Twitter Ads: Grow your business with Twitter Ads.
  • Microsoft Advertising: Reach more customers with Microsoft Advertising.
  • Pinterest Ads Manager: Get your products and ideas in front of more people.
  • Snapchat Ads Manager: Create, manage, and optimize campaigns.
  • Quora Ads: Reach millions of professionals with high intent.
  • Reddit Ads: Advertising on Reddit.
  • Amazon Advertising: Grow your business with Amazon Advertising.

Influencer Marketing:

  • InfluencerDB: Find influencers and analyse their audience.
  • AspireIQ: The influencer marketing platform built for scale.
  • Upfluence: The leading influencer marketing platform.
  • Traackr: The influencer marketing platform for brands that are serious about influencer marketing.
  • Julius: Advanced influencer search and discovery.
  • NeoReach: The leading influencer marketing platform.
  • Onalytica: Discover, connect, and engage with influencers.
  • Socialbakers: Influencer marketing for the world’s top brands.
  • BuzzSumo: Analyse what content performs best for any topic or competitor.
  • TrendKite: PR Analytics and Influencer Management Software.

Web Analytics:

  • Google Analytics: Measure your advertising ROI and track your Flash, video, and social networking sites and applications.
  • Adobe Analytics: Advanced analytics for a holistic view of your business.
  • Matomo: The Google Analytics alternative that protects your data and your customers’ privacy.
  • Kissmetrics: Behavioral analytics and engagement platform.
  • Mixpanel: Product analytics for everyone.
  • Heap: Capture everything. Track anything. Heap is a smarter way to do analytics.
  • Crazy Egg: Make your websites better. Instantly see where your visitors are clicking.
  • Chartbeat: The content intelligence platform for publishers.
  • Woopra: The customer journey analytics tool.
  • GoSquared: Turn visitors into customers with marketing automation.

Customer Relationship Management (CRM):

  • Salesforce: World’s #1 CRM platform.
  • HubSpot CRM: The best free CRM for small businesses.
  • Zoho CRM: Smartly designed software for growing businesses.
  • Pipedrive: Sales CRM for small teams with big ambitions.
  • Freshsales: CRM software for high-velocity sales teams.
  • Keap (formerly Infusionsoft): Small business CRM, sales & marketing software.
  • Agile CRM: Sales and marketing automation for small business.
  • SugarCRM: The most innovative, flexible, and affordable CRM platform.
  • Nimble: The simple CRM for Office 365 and G Suite.
  • Zendesk Sell (formerly Base): CRM software built for salespeople, by salespeople.

Social Media Listening and Monitoring:

  • Brandwatch: Understand what people think. Measure sentiment, uncover trends, and track content globally.
  • Talkwalker: Advanced social media analytics platform.
  • Mention: Media monitoring made simple.
  • Sprinklr: Social media management platform for enterprise businesses.
  • Sysomos: Social media management software for enterprise businesses.
  • The unified social media marketing and CX platform.
  • Hootsuite Insights: Social media listening and analytics for all your business needs.
  • Cision: PR software, marketing, and media relations software.
  • BuzzSumo: Analyse what content performs best for any topic or competitor.
  • Socialbakers: AI-powered social media marketing suite.

Content Marketing and Creation:

  • WordPress: Open-source software you can use to create a beautiful website, blog, or app.
  • Medium: Where good ideas find you.
  • HubSpot Blogging: Blogging software and content management system.
  • CoSchedule Headline Analyzer: Headline analyzer that scores your overall headline quality and rates its ability to result in social shares, increased traffic, and SEO value.
  • Feedly: Organize, read, and share what matters to you.
  • Hemingway Editor: Hemingway App makes your writing bold and clear.
  • Grammarly: Writing assistant that makes you a better writer.
  • Canva: Amazingly simple graphic design software.
  • Piktochart: Easy-to-use infographic maker.
  • Adobe Spark: Make an impression. Upgrade to Adobe Spark with premium features.

These tools cover a wide range of functionalities, from analytics and reporting to content creation, social media management, and customer relationship management.

By leveraging these tools effectively at each stage of the RACE Growth System, you can streamline your digital marketing efforts and drive sustainable growth for your business.


The RACE Growth System provides a structured approach to digital marketing, guiding marketers through each stage of the customer journey.

By leveraging a diverse array of digital marketing tools tailored to each stage of the process, businesses can optimize their efforts, attract new customers, and foster long-term relationships with existing ones.

Whether it’s reaching new audiences, engaging prospects, converting leads, or nurturing loyal customers, the right tools can make all the difference in achieving marketing success.

With the plethora of tools available today, marketers have unprecedented opportunities to drive growth and achieve their business objectives in the digital age.

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