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Are you looking for ways to improve your Ecommerce website design? Want to create perfectly optimised product pages to boost online sales?
Ecommerce Nation shares its Ecommerce design tips in this infographic.
They cover the following essential features:
- Header area with menu
- Product images
- Product name
- Product options
- Add to cart CTA
- Product description
- Star rating of customer reviews
- Reassuring trust elements
- H2 tag
- Product video
- Product video description
- Related products
- Picture descriptions to help with SEO
- Social media sharing links
- FAQ section
- Contact information
Check out the infographic for more detail.
Ecommerce product page infographic
Ecommerce product page design tips
In the world of ecommerce, the product page is the virtual storefront of your online store. It’s where potential customers land after clicking on a product link, and it plays a pivotal role in influencing their buying decisions. A well-designed product page can make the difference between a sale and a lost customer.
To help you create the perfect ecommerce product page design, we’ve broken down the process into sixteen essential steps. From the URL to the price, we’ll cover every crucial element that should be part of your product page.
Let’s dive in!
- Keep It Clean and Descriptive: A clean and descriptive URL not only helps with SEO but also gives visitors a clear idea of what to expect on the page. Avoid using random strings of characters or ID numbers in your URLs. Instead, use descriptive keywords related to the product. For example, if you’re selling handmade leather wallets, a good URL would be something like: yourstore.com/handmade-leather-wallets.
- Use Hyphens for Separation: When creating your URLs, use hyphens to separate words. Search engines and users prefer hyphens over underscores or spaces. Hyphens improve readability and make it easier for search engines to index your pages accurately.
- Avoid Stop Words: Stop words are common words like “and,” “the,” and “of” that search engines often ignore. Removing stop words from your URLs can make them cleaner and more SEO-friendly. For example, instead of /best-leather-wallets-for-men, use /leather-wallets-men.
Header Area with Menu
Once visitors land on your product page, the header area with the menu is their first point of contact with your website’s navigation.
It sets the tone for the browsing experience and helps users navigate your online store effectively.
- Clear and Intuitive Navigation: The menu should be well-organized and easy to understand. Use clear labels for categories and subcategories, making it simple for visitors to find what they’re looking for. Consider using drop-down menus for subcategories to reduce clutter.
- Logo and Branding: Your logo should be prominently displayed in the header area. It reinforces your brand identity and builds trust with customers. Ensure that clicking on the logo takes users back to the homepage.
- Search Functionality: Include a search bar in the header area to help users quickly find specific products. Make sure it’s easily accessible and provides auto-suggestions as users type.
- Product Images: High-quality product images are the heart of any successful ecommerce product page. Visuals are incredibly powerful in conveying information and enticing potential buyers.
- Multiple Views: Include multiple images of the product from different angles. Allow users to zoom in for a closer look. If applicable, show the product in use to help customers visualize how it can benefit them.
- High Resolution: Ensure that your product images are of the highest quality possible. Blurry or pixelated images can lead to mistrust and cart abandonment. Invest in professional photography or image editing tools to enhance image quality.
- Image Compression: While high resolution is essential, large image file sizes can slow down page load times. Compress your images without sacrificing quality to maintain fast page loading speeds.
The product name is one of the first pieces of information visitors see on your product page. It should be clear, concise, and compelling.
- Be Descriptive: The product name should provide a concise description of the item. Include important details like the brand, model, and any unique features. For example, “Men’s Classic Leather Bifold Wallet – Handmade.”
- Use Keywords: Incorporate relevant keywords in the product name to improve SEO. Think about what terms potential customers might use to search for your product and include them naturally.
- Keep It Brief: While you want to be descriptive, avoid making the product name too long. A concise name is easier to read and remember. If you have additional details to share, you can do so in the product description.
Product options allow customers to customize their purchase according to their preferences. Whether it’s size, color, or other features, providing options enhances the shopping experience.
- Clear Dropdown Menus: If your product has multiple options, such as different sizes and colors, present them in clear dropdown menus. Use images or color swatches to represent options visually.
- Price Adjustments: Ensure that the price of the product updates dynamically as customers select different options. This transparency helps users understand the cost of their customized product.
- Availability and Stock: Display the availability and stock status of each option. If an option is out of stock, let customers know when it’s expected to be available again or offer alternatives.
The price is a critical factor that influences purchasing decisions. It should be displayed prominently and clearly on the product page.
- Emphasize Savings: If the product is on sale or discounted, prominently display the original price alongside the discounted price. Highlight the savings to create a sense of urgency.
- Additional Information: Include any additional pricing information, such as installment options, warranties, or financing plans. Make it easy for customers to understand the full cost of their purchase.
- Shipping Costs: Be transparent about shipping costs. Provide a shipping calculator or a clear explanation of how shipping fees are determined. Consider offering free shipping if possible, as it’s a strong incentive for many shoppers.
Add to Cart CTA (Call to Action)
The “Add to Cart” button is where the magic happens—it’s the gateway to conversions. Your CTA should be strategically designed to encourage visitors to take action.
- Prominent Placement: Position the “Add to Cart” button prominently on the page. It should be easily visible without the need for scrolling. Common placement options include near the product image, below the price, or next to the product options.
- Compelling Text: Use clear and action-oriented text on the button. Instead of a generic “Add to Cart,” consider variations like “Buy Now,” “Add to Bag,” or “Shop Now.” The wording should convey a sense of urgency and excitement.
- Visual Distinction: Make sure the CTA button stands out visually. Use contrasting colors, such as a vibrant primary color, to draw attention to it. Ensure it’s easily clickable on both desktop and mobile devices.
The product description provides crucial information about the product’s features, benefits, and value proposition. It’s your opportunity to convince potential buyers that your product is the right choice.
- Detailed and Informative: Write a detailed product description that addresses key questions potential customers may have. Include information about materials, specifications, dimensions, and any unique selling points.
- Use Bullet Points: Break down information into easily digestible bullet points or short paragraphs. This makes it easier for users to scan and quickly find the information they’re interested in.
- Storytelling: Craft a compelling narrative around the product. Explain how it can solve a problem, enhance the user’s life, or fulfill a need. Storytelling helps create an emotional connection with the product.
Star Rating of Customer Reviews
Customer reviews and ratings provide social proof and build trust. Displaying star ratings prominently on your product page can significantly impact purchasing decisions.
- Aggregate Ratings: Show the average star rating based on all customer reviews. This gives users a quick overview of the product’s overall satisfaction level.
- Individual Reviews: Allow users to read individual reviews by clicking on the star rating. Include a mix of positive and negative reviews to maintain transparency and authenticity.
- Encourage Reviews: Encourage customers to leave reviews by sending follow-up emails after purchase. Offering incentives like discounts on future purchases can also motivate customers to share their thoughts.
Reassuring Trust Elements
Building trust is paramount in ecommerce. Including trust elements on your product page can ease concerns and boost confidence in your brand.
- Trust Badges: Display trust badges from reputable security and payment providers. These badges indicate that your website is safe and secure for transactions.
- Return and Refund Policy: Clearly communicate your return and refund policy. Highlight any guarantees or hassle-free return processes to reassure customers.
- Contact Information: Provide easily accessible contact information, including a customer support email or phone number. Knowing they can reach out for assistance can instill confidence in shoppers.
The H2 tag is a critical element for on-page SEO and content organization. It helps both users and search engines understand the structure of your product page.
- Organize Content: Use H2 tags to break up your product page content into sections. For example, you can use H2 tags for headings like “Product Details,” “Customer Reviews,” and “Additional Information.”
- SEO Optimization: Incorporate relevant keywords into your H2 headings. This can improve your page’s visibility in search engine results and help users find the information they’re looking for.
- Consistency: Maintain a consistent formatting style for H2 tags throughout your website. This makes navigation more intuitive for users and reinforces your brand’s design.
Product videos are a powerful tool for showcasing your product from different angles and demonstrating its use. They can provide a dynamic and engaging experience for visitors.
- High-Quality Production: Invest in high-quality video production to create a professional and polished look. Consider hiring a videographer or using video editing software to enhance the final result.
- Demonstrative Content: Use the video to demonstrate how the product works, its benefits, and any unique features. You can also include customer testimonials or reviews within the video.
- Accessibility: Ensure that the video is easily accessible and playable on various devices, including mobile phones and tablets. Provide a clear “play” button or thumbnail image to indicate that it’s a video.
Product Video Description
A product video can significantly impact a customer’s buying decision. However, an accompanying video description can provide additional context and information.
- Complementing Content: Write a brief yet informative description that complements the video. Highlight key features, benefits, or use cases that the video may not cover in depth.
- SEO-Friendly Text: Craft the video description with SEO in mind. Use relevant keywords naturally within the text to improve search engine visibility. However, prioritize readability and user experience.
- Timestamps: Consider adding timestamps to the video description. This allows viewers to jump to specific sections of the video, making it more user-friendly.
Showcasing related products on your product page can encourage customers to explore additional options and potentially increase their order value.
- Cross-Selling: Display products that complement the one the customer is currently viewing. For instance, if someone is looking at a camera, suggest compatible lenses or accessories.
- Upselling: Offer higher-priced alternatives or upgraded versions of the product. Include persuasive descriptions and pricing information to encourage customers to choose these options.
- User Behavior Data: Leverage user behavior data to recommend related products. Use algorithms to analyze what other customers have purchased together or viewed after looking at the current product.
Picture Descriptions to Help with SEO
Optimizing your product images for SEO can improve your website’s visibility in search engine results and attract more organic traffic.
- Alt Text: Add descriptive alt text to your product images. Alt text provides context to search engines and assists users who rely on screen readers.
- File Names: Give your image files meaningful names instead of generic ones like “image001.jpg.” Incorporate relevant keywords into the file names.
- Image Compression: Optimize image file sizes to improve page load times without compromising image quality. Faster-loading pages can lead to better search rankings.
Social Media Sharing Links
Enable customers to easily share your products on their social media platforms, expanding your reach and potentially driving more traffic to your product pages.
- Share Buttons: Include prominent social media sharing buttons near the product images or description. Common platforms to consider are Facebook, Twitter, Instagram, Pinterest, and LinkedIn.
- Open Graph Tags: Implement Open Graph tags on your product pages. These tags control how your content appears when shared on social media, ensuring it looks appealing and informative.
- Tracking and Analytics: Integrate tracking and analytics tools to monitor social media sharing activity. This data can help you identify which products are being shared most and on which platforms.
An FAQ (Frequently Asked Questions) section can address common customer inquiries and provide valuable information without cluttering the main product description.
- Anticipate Questions: Think about the questions customers might have regarding the product, shipping, returns, or warranties. Include concise answers in the FAQ section.
- Clear Formatting: Present the FAQ section in a clear and organized format. Use collapsible sections or a list-style layout to keep it user-friendly and unobtrusive.
- Dynamic Updates: Regularly update the FAQ section based on customer inquiries and feedback. This ensures that it remains relevant and helpful over time.
Providing clear contact information instills trust and offers customers a way to reach out if they have questions or concerns.
- Contact Form: Include a contact form on the product page, allowing customers to send inquiries directly from the page. Ensure that form submissions are monitored and responded to promptly.
- Customer Support Hours: Display your customer support hours and availability. Let customers know when they can expect a response to their queries.
- Multiple Contact Options: Offer various contact options, including email, phone, and live chat if possible. Different customers prefer different methods of communication.
Ecommerce Product Page SEO Tips
In the ever-expanding digital marketplace, optimizing your ecommerce product pages for search engines is essential. When your products rank higher on search engine results pages (SERPs), more potential customers can discover your offerings.
However, SEO (Search Engine Optimization) for ecommerce product pages comes with its unique challenges and strategies.
- Conduct Keyword Research: Keyword research is the foundation of effective SEO. Begin by identifying relevant keywords and phrases that potential customers might use to find your products. Tools like Google Keyword Planner, SEMrush, or Ahrefs can help you discover high-value keywords.
- Implement Schema Markup: Schema markup, also known as structured data, helps search engines understand the content of your product pages better. It can result in rich snippets appearing in search results, displaying additional information like product ratings, reviews, and pricing.
- Improve Page Load Speed: Page load speed is a critical SEO factor. Slow-loading pages can lead to higher bounce rates and lower search rankings. Optimize your product pages for speed by compressing images, minimizing code, and using content delivery networks (CDNs).
- Implement Internal Linking: Internal linking can improve the SEO of your product pages by spreading link equity throughout your website. Link related products or categories to each other and use descriptive anchor text to guide users and search engines.
- Mobile Optimization: With the increasing use of mobile devices for online shopping, mobile optimization is crucial. Ensure that your product pages are responsive and provide a seamless user experience on smartphones and tablets. Google considers mobile-friendliness when ranking websites in mobile search results.
Ecommerce product page statistics
Here are some product page statistics that provide insights into the current state of ecommerce and online shopping:
- Mobile Traffic: Mobile devices now account for over 60% of all ecommerce website traffic, highlighting the importance of mobile optimization for product pages.
- Conversion Rates: On average, ecommerce websites have a conversion rate of around 2.86%. However, top-performing sites achieve rates closer to 5%, emphasizing the importance of optimizing product pages for conversions.
- Page Load Time: Nearly 40% of users will abandon a website if it takes more than 3 seconds to load. Ensuring fast page load times is crucial for retaining visitors on product pages.
- Product Videos: Product pages with videos can see an increase in conversion rates by up to 80%, demonstrating the effectiveness of visual content in driving purchases.
- Customer Reviews: Products with customer reviews tend to have a higher conversion rate. In fact, products with at least five reviews are 270% more likely to be purchased than those without.
- Mobile Shopping App Usage: Over 90% of smartphone users have downloaded a retail or ecommerce app, indicating the growing importance of mobile apps in the online shopping experience.
- Cart Abandonment Rate: Cart abandonment rates hover around 70%, underscoring the need for effective product page design and persuasive content to reduce abandonment.
- Search Engine Traffic: Organic search remains a significant source of traffic for ecommerce websites, with approximately 37% of all ecommerce traffic coming from search engines.
- Social Media Influence: Social media platforms like Instagram and Pinterest have become increasingly influential in driving product discovery and purchase decisions, with 54% of shoppers using these platforms for research.
- AI-Powered Recommendations: Ecommerce sites that use AI-powered product recommendations report an average increase in revenue of 15%, highlighting the value of personalized content on product pages.
These statistics emphasize the dynamic nature of ecommerce and the importance of staying current with trends and best practices to optimize product pages effectively.
Creating the perfect ecommerce product page design is a multi-faceted process that involves careful consideration of various elements. From the URL to the price, each component plays a vital role in providing a seamless and persuasive shopping experience for your customers.
Remember that the key to success is to prioritize user experience and transparency. Your product page should make it easy for visitors to find what they’re looking for, customize their purchase, and make an informed decision.
By following these steps and continuously optimizing your product pages based on user feedback, you’ll be well on your way to creating a winning ecommerce experience that drives conversions and customer satisfaction.
The post 18 Steps to Create the Perfect Ecommerce Product Page Design appeared first on Red Website Design Blog.