Comsys Web design offers unsurpassed quality websites in any niche.

Are you looking for ways to grow your small business? Got an advertising budget to spend and want to know what your options are?

Brafton share their paid ads tips in this infographic.

They cover the following techniques:

  • Paid search marketing
  • Paid social media
  • Display marketing
  • Influencer marketing

Check out the infographic for more detail.

4 Major Types of Paid Advertising to Help You Grow Your Business [Infographic]


In today’s digital age, businesses have numerous opportunities to reach their target audience and drive growth through paid advertising. With the vast array of options available, it can be overwhelming to choose the right approach for your business.

This blog post aims to shed light on four major types of paid advertising that can significantly impact your business’s growth: paid search marketing, paid social media, display marketing, and influencer marketing.

Each of these strategies offers unique benefits and can help you reach your marketing goals effectively.


Paid Search Marketing

Paid search marketing, also known as search engine marketing (SEM) or pay-per-click (PPC) advertising, involves placing ads on search engine result pages (SERPs) such as Google, Bing, or Yahoo.

This type of advertising allows businesses to bid on specific keywords relevant to their products or services, and their ads appear prominently in search results when users search for those keywords.

Key benefits of paid search marketing include:

  • Targeted Reach: Paid search marketing enables businesses to target specific keywords that are highly relevant to their offerings, ensuring their ads are displayed to potential customers actively searching for related products or services.
  • Cost Control: With PPC advertising, businesses only pay when a user clicks on their ad, making it a cost-effective approach. Additionally, businesses have control over their budget, allowing them to set daily or monthly spending limits.
  • Measurable Results: Paid search marketing provides detailed analytics and performance metrics, allowing businesses to track conversions, click-through rates, and return on investment (ROI). This data enables continuous optimization and refinement of ad campaigns for better results.


Paid Social Media

Social media platforms have become an integral part of our daily lives, presenting businesses with immense advertising opportunities.

Paid social media advertising involves promoting your products or services through targeted ads on platforms such as Facebook, Instagram, Twitter, LinkedIn, and YouTube.

Key benefits of paid social media advertising include:

  • Extensive Audience Reach: Social media platforms boast billions of active users, providing businesses with an expansive audience to target. The advanced targeting options allow businesses to narrow down their audience based on demographics, interests, behaviors, and location.
  • Engaging Ad Formats: Paid social media ads come in various formats, including image ads, video ads, carousel ads, and interactive ads, enabling businesses to create engaging and visually appealing content to capture users’ attention.
  • Enhanced Engagement and Brand Awareness: Social media ads encourage user engagement through likes, comments, shares, and click-throughs. This interaction helps increase brand visibility, generate buzz, and foster brand loyalty.


Display Marketing

Display marketing involves placing banner ads, text ads, or rich media ads on websites, mobile apps, or other digital platforms.

Display ads typically appear on the top, side, or bottom of webpages, targeting users based on their browsing history, interests, or demographic data.

Key benefits of display marketing include:

  • Wide Brand Exposure: Display ads provide businesses with the opportunity to showcase their brand and offerings to a wide audience across various websites and digital platforms. This increased exposure helps raise brand awareness and visibility.
  • Remarketing Capabilities: Display marketing allows businesses to engage with users who have previously interacted with their website or shown interest in their products or services. Remarketing campaigns target these users, reminding them of their previous interaction and encouraging them to convert.
  • Visual Appeal: Display ads leverage visual elements such as images, videos, or animations to capture users’ attention. Creative and visually appealing ads have a higher likelihood of engaging users and driving conversions.


Influencer Marketing

Influencer marketing has gained immense popularity in recent years, as businesses leverage the social influence of individuals with large followings to promote their products or services.

Influencers, who are typically industry experts, celebrities, or social media personalities, endorse brands through sponsored content, reviews, or product placements.

Key benefits of influencer marketing include:

  • Trusted Recommendations: Influencers have established trust and credibility with their followers, making their recommendations highly impactful. When an influencer endorses a brand or product, their audience is more likely to trust and consider it, leading to increased brand exposure and potential sales.
  • Targeted Audience: Influencers often have a specific niche or target audience, allowing businesses to reach their ideal customers more effectively. By collaborating with influencers whose audience aligns with their target market, businesses can ensure their message resonates with the right people.
  • Authenticity and Engagement: Influencer marketing thrives on authenticity, as influencers are known for their genuine content and personal connection with their followers. By leveraging this authenticity, businesses can create engaging campaigns that resonate with their target audience and drive meaningful engagement.



Paid advertising offers businesses a powerful way to grow their reach, increase brand visibility, and drive conversions.

By incorporating the four major types of paid advertising discussed above—paid search marketing, paid social media, display marketing, and influencer marketing—businesses can create comprehensive and targeted campaigns that align with their goals and effectively engage their target audience.

However, it’s essential to continuously monitor and optimize these campaigns to maximize their effectiveness and ensure a positive return on investment. As the digital landscape evolves, staying abreast of emerging trends and technologies in paid advertising will further enhance your business’s growth potential.

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