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Are you looking for ways to improve your SEO? Want to learn the best link building tactics to use in your campaigns?

Brafton shares its SEO tips in this infographic.

Here’s what they recommend:

  • Publish long, visual content
  • Publish proprietary research
  • Reclaim broken links
  • Reclaim unlinked brand mentions
  • Reach out on social media
  • Post on guest blogs

Check out the infographic for more detail.

6 White-Hat Link-Building Tactics to Improve Your SEO [Infographic]


In the ever-evolving landscape of search engine optimization (SEO), link-building continues to be a cornerstone strategy for improving your website’s visibility and authority. However, not all link-building tactics are created equal.

In an era where Google’s algorithms are smarter than ever, it’s crucial to focus on white-hat techniques that adhere to best practices and provide long-term value. In this article, we’ll delve into six effective white-hat link-building tactics that can significantly enhance your SEO efforts.


Publish Long, Visual Content

Visual content has emerged as a powerful tool in the digital marketing arsenal, and it can also serve as a fantastic link-building tactic. Creating long-form visual content such as infographics, data visualizations, and interactive graphics not only engages your audience but also attracts attention from other websites looking to provide valuable resources to their readers.

When crafting visual content for link-building, keep these tips in mind:

  • Data Accuracy and Uniqueness: Conduct thorough research and gather data that is accurate, up-to-date, and unique. This will position your content as a trustworthy resource for other websites to link to.
  • Compelling Storytelling: Present your data and information in a compelling narrative. Visual content that tells a story or highlights insights is more likely to resonate with your audience and encourage sharing.
  • Embeddable Code: Make it easy for other websites to link back to your visual content by providing an embeddable code. This code allows them to seamlessly include your content on their site while giving you proper credit.
  • Outreach Strategy: Reach out to websites, bloggers, and influencers in your niche who might find your visual content valuable for their audience. Personalized outreach emails can go a long way in securing high-quality backlinks.


Publish Proprietary Research

Original research is a goldmine for attracting authoritative backlinks. When you conduct your own studies, surveys, or analyses, you’re providing unique insights that other websites and experts will want to reference and link to. This approach not only positions your website as an industry thought leader but also encourages natural, high-quality link-building.

Here’s how to leverage proprietary research for link-building:

  • Thorough Planning: Identify relevant and intriguing research topics within your niche. Think about the questions your audience is asking and the gaps in existing knowledge.
  • Robust Methodology: Ensure your research methodology is robust, transparent, and well-documented. This enhances the credibility of your findings and makes other websites more likely to link to your work.
  • Visual Representation: Present your research findings in a visually appealing and easy-to-understand format. Visualizations, charts, and graphs can help make complex data more digestible.
  • Press Releases: Write and distribute press releases about your research findings. This can attract media attention and increase the chances of getting linked to by authoritative news outlets.
  • Industry Outreach: Reach out to influencers, bloggers, and journalists in your industry to share your research. Personalized emails that highlight the relevance of your findings to their audience can lead to valuable backlinks.


Reclaim Broken Links

Broken links are not only frustrating for users but also detrimental to a website’s SEO performance. Leveraging broken link-building involves identifying broken links on other websites and offering your own content as a replacement. This not only helps the website owner improve their user experience but also presents an opportunity for you to secure a high-quality backlink.

Here’s how to effectively reclaim broken links:

  • Identify Opportunities: Use tools like Ahrefs, Moz, or Broken Link Checker to find websites in your niche with broken outbound links. Look for broken links that point to content similar to what you have on your site.
  • Content Relevance: Ensure the content you’re offering as a replacement is highly relevant and provides additional value to the audience. It should seamlessly fit into the context of the broken link.
  • Outreach Strategy: Reach out to the website owner or webmaster and inform them about the broken link on their site. Politely suggest your content as a suitable replacement and explain how it adds value.
  • Benefits for Them: Highlight how fixing the broken link will enhance their website’s user experience and authority. Emphasize the benefits they’ll gain by replacing the broken link with your valuable content.


Reclaim Unlinked Brand Mentions

Unlinked brand mentions occur when other websites mention your brand, products, or content but don’t include a hyperlink. These brand mentions represent untapped link-building opportunities that can contribute to your SEO efforts. By reaching out to the website owner and kindly requesting a link, you can turn these mentions into valuable backlinks.

Consider the following steps when reclaiming unlinked brand mentions:

  • Monitoring Mentions: Regularly monitor mentions of your brand using tools like Google Alerts or Mention. Identify instances where your brand is mentioned without a hyperlink.
  • Prioritize Relevance: Focus on reclaiming unlinked brand mentions from websites that are relevant to your niche or industry. These links will carry more SEO weight and provide greater value.
  • Polite Outreach: Reach out to the website owner, thanking them for mentioning your brand, and kindly ask if they could include a link to your website. Provide context for how the link would benefit their audience.
  • Offer Value: Emphasize the value your website or content brings to their audience. Highlight any additional information or resources that the linked page provides.


Reach Out on Social Media

Social media platforms aren’t just for engaging with your audience; they can also be a valuable resource for link-building. By actively participating in discussions, sharing valuable content, and building relationships with influencers, you can attract organic backlinks from other websites within your industry.

Here’s how to effectively use social media for link-building:

  • Engagement: Engage with influencers, industry experts, and relevant accounts on social media platforms. Comment on their posts, share their content, and contribute to discussions.
  • Value-Centric Sharing: Share valuable content from your website on your social media channels. When your content provides value, it’s more likely to be shared and linked to by others.
  • Networking: Build relationships with influencers and bloggers in your niche. Genuine interactions can lead to collaboration opportunities and natural backlinks.
  • Participate in Groups: Join industry-related groups and forums on platforms like LinkedIn, Reddit, and Facebook. Contribute valuable insights and share your expertise, which can lead to link-building opportunities.


Post on Guest Blogs

Guest blogging remains a potent link-building strategy when done thoughtfully and with a focus on providing value. Writing high-quality guest posts for reputable websites in your industry allows you to showcase your expertise, connect with a new audience, and earn valuable backlinks.

Consider these guidelines for successful guest blogging:

  • Research Opportunities: Identify authoritative websites within your niche that accept guest contributions. Look for websites with engaged audiences and a history of publishing quality content.
  • Quality Content: Craft well-researched and informative guest posts that provide unique insights or solutions to common problems. Focus on delivering value to the host website’s audience.
  • Contextual Linking: Include relevant and contextual backlinks within your guest post. These links should naturally enhance the reader’s understanding and provide additional resources.
  • Bio and Link: In your author bio, include a brief description of yourself and a link back to your website. This not only provides readers with more information about you but also offers an avenue for generating traffic.



In conclusion, white-hat link-building remains a crucial element of an effective SEO strategy. By focusing on tactics that prioritize value, relevance, and authenticity, you can gradually build a robust backlink profile that boosts your website’s authority and search engine rankings.

Remember that patience and consistency are key when it comes to link-building, as the rewards can be substantial in the long run. So, start implementing these tactics and watch your website’s SEO soar to new heights.

The post 6 White-Hat Link-Building Tactics to Improve Your SEO appeared first on Red Website Design Blog.