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Have you recently launched a new website for your business? Want to learn how to use Google Ads to drive traffic to your site?

Finlab shares its Google Ads tips in this infographic.

Here’s what they cover:

  • Ad objectives
  • Ab budget
  • Campaign types
  • Keywords
  • Video ads
  • Display ads

Check out the infographic for more.

A Beginners Guide to Google Ads for New Website Owners [Infographic]


If you’re a new website owner looking to drive traffic, generate leads, or boost your online presence, Google Ads can be a game-changer for your business.

As one of the most popular and effective online advertising platforms, Google Ads allows you to reach your target audience with precision, giving you the opportunity to promote your products and services to potential customers actively searching for what you offer.

In this guide, we’ll take you through the basics of Google Ads, from setting objectives to creating campaigns and utilizing various ad formats.


Ad Objectives

Before diving into the world of Google Ads, it’s crucial to define your advertising objectives. What do you want to achieve with your campaigns? Here are some common objectives:

  • Website Traffic: If your primary goal is to increase the number of visitors to your website, this objective will help you drive relevant traffic to your site.
  • Lead Generation: To collect valuable leads, you can use Google Ads to create enticing ads that encourage users to submit their information via a form on your landing page.
  • Sales and Conversions: If your focus is on driving online sales, this objective will help you track conversions, such as completed purchases or sign-ups.
  • Brand Awareness: Building brand recognition and exposure can be essential for new businesses, and Google Ads can help you achieve that through display ads and YouTube video campaigns.
  • App Promotion: If you have a mobile app, Google Ads can help you drive installations and increase app engagement.

Choosing the right objective will shape your entire advertising strategy, so take the time to consider what matters most to your business at this stage.


Ad Budget

Google Ads operates on a pay-per-click (PPC) model, which means you only pay when someone clicks on your ad. This system allows you to control your spending and set a budget that aligns with your advertising goals. When setting your budget, keep these tips in mind:

  • Start Small: As a beginner, it’s wise to start with a modest budget and gradually increase it as you gain insights into what works best for your campaigns.
  • Test and Optimize: Don’t be afraid to experiment with different budgets and bidding strategies to find the sweet spot that maximizes your return on investment (ROI).
  • Monitor Performance: Regularly monitor your ad performance and adjust your budget accordingly. Google Ads provides detailed analytics to help you make informed decisions.
  • Consider Lifetime Value: If your business model involves repeat purchases or long-term customer relationships, consider the lifetime value of a customer when setting your budget.


Campaign Types

Google Ads offers various campaign types to cater to different advertising objectives. Here are the main campaign types you can choose from:

  • Search Campaigns: These are text-based ads that appear on Google’s search results pages when users enter relevant keywords. They are excellent for driving immediate, high-intent traffic to your website.
  • Display Campaigns: Display ads consist of images, banners, and interactive media that appear on websites across the Google Display Network. This option is ideal for brand awareness and reaching a broader audience.
  • Video Campaigns: Utilizing YouTube as the platform, video ads allow you to engage users with visual content. You can target specific audiences based on their interests, demographics, and online behavior.
  • Shopping Campaigns: If you’re an e-commerce website, you can showcase your products directly within Google search results using shopping ads. These ads display product images, prices, and store information.
  • App Campaigns: Designed for promoting mobile apps, app campaigns aim to increase installations and encourage user engagement.



Keywords play a crucial role in Google Ads, as they determine when and where your ads will appear. When selecting keywords for your campaigns, consider the following tips:

  • Relevance: Choose keywords that directly relate to your products or services. Irrelevant keywords may lead to wasted ad spend.
  • Keyword Match Types: Google offers different match types for keywords, such as broad match, phrase match, and exact match. Each type has its advantages, so use a combination to refine your targeting.
  • Negative Keywords: Implement negative keywords to prevent your ads from showing for irrelevant searches.
  • Keyword Research: Use tools like Google Keyword Planner or other third-party keyword research tools to discover new keywords and gauge their search volume.


Video Ads

Video ads have become increasingly popular due to their engaging nature and potential to reach a vast audience. When creating video ads for your Google Ads campaigns:

  • Keep it Short: Attention spans online are short, so aim for videos that are concise and get your message across quickly.
  • Brand and Value Proposition: Make sure to showcase your brand and clearly communicate your value proposition within the first few seconds of the video.
  • Call to Action (CTA): Include a compelling CTA at the end of the video to encourage viewers to take the desired action, such as visiting your website or subscribing to your channel.
  • Targeting: Leverage Google’s audience targeting options to show your video ads to the most relevant viewers, based on their interests, demographics, and behaviors.


Display Ads

Display ads provide an excellent opportunity to raise brand awareness and reach potential customers across the web. Consider these tips when creating display ads:

  • Eye-Catching Visuals: Use high-quality images or graphics that capture attention and represent your brand effectively.
  • Ad Copy: Keep the ad copy clear and concise, highlighting the unique selling points of your products or services.
  • Responsive Ads: Utilize responsive ads that automatically adjust their size and format to fit different ad spaces, ensuring maximum visibility.
  • Placement Targeting: Choose specific websites or categories within the Google Display Network where you want your ads to appear.



In conclusion, Google Ads can be a powerful tool for new website owners looking to boost their online presence and drive valuable traffic to their sites. By setting clear objectives, optimizing your budget, selecting the right campaign types, using relevant keywords, and creating engaging video and display ads, you can maximize the impact of your advertising efforts and pave the way for your website’s success.

Remember that success in Google Ads often involves continuous learning and experimentation, so don’t be afraid to adjust your strategies based on performance data and market trends. Happy advertising!

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