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Hi. We’re looking for a full-time, Digital Marketing Manager that’s obsessive about moving the needle.
We’re Drift, a creative agency based in College Station. We’re really into getting big wins for our clients through branding, marketing, and web design. We love the work we do, but balance between work and life is everything. Which is why we work 32hrs/week, M-Th., because work is not life, it’s just a part of it. Learn more about it here.
Remote or Hybrid? We believe face to face is the way to go. We get that it’s not always possible. If you’re around the area and can make it into the office a few times a month, that’s great. If that’s not an option, but you think you’re the perfect fit, let’s talk anyways.
Job Overview: The Digital Marketing Manager will be responsible for executing high-level marketing campaigns and strategies across various digital channels to drive growth and engagement for both B2B and B2C audiences. The ideal candidate will have a deep understanding of paid social, social media management, email marketing, paid search, and copywriting.
Responsibilities:
- Develop and implement comprehensive digital marketing strategies that align with overall business goals
- Manage and execute paid social campaigns across multiple platforms, including Meta, TikTok and Linkedin
- Develop and manage email marketing campaigns, including segmentation, content creation, and A/B testing
- Manage and optimize paid search campaigns, including keyword research, ad creation, and tracking performance
- Write compelling copy for various digital marketing assets, including social media posts, email campaigns, and website pages
- Collaborate with cross-functional teams, including design, and development to create integrated campaigns
- Stay current with industry trends and best practices, and make recommendations for continuous improvement of digital marketing initiatives
- Analyze and report on the performance of all digital marketing efforts, making data-driven decisions to improve results
- Collaborate with external vendors and partners to execute campaigns and initiatives
- Manage team of contractors to help when outside expertise is needed
Requirements:
- 5+ years of experience in digital marketing, with a focus on B2B and B2C campaigns
- Expertise in paid social media advertising, including experience with Facebook Ads Manager, Instagram Ads, and LinkedIn Ads
- Strong knowledge of email marketing best practices and experience with email marketing platforms such as Mailchimp, ConstantContact or Marketo
- Experience with paid search, including Google Ads and Bing Ads
- Excellent copywriting skills, with the ability to write clear, concise, and engaging content
- Strong analytical skills, with the ability to use data to inform marketing decisions
- Experience with website analytics tools, such as Google Analytics
- Excellent project management skills, with the ability to manage multiple projects and meet tight deadlines
If you’re a nice person, love digital marketing and can back it up, we’d love to hear from you. Please submit your resume and a cover letter to gavin@driftingcreatives.com – thanks!
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