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PROJECT
RAINING ROCKS
SERVICES
Logo Design
Brand Identity
Collateral Design
PROJECT OVERVIEW
Raining Rocks is Tucson’s newest rock and gem store, run by Ilana and Suzanne. Suzanne is a geologist and “all-things-shiny” expert. When they approached me in need of logo and branding design for their new rock shop, I couldn’t have been more excited! Their new store in Tucson is overflowing with treasures. If you’re a fellow crystal and rock-lover, I highly recommend stopping by if you’re in Arizona!
Brand Aesthetic + Mood Board
The brand name for Raining Rocks came from a story Suzanne tells about a young boy who experienced a meteor shower for the first time. Looking up to the sky, he said, “Look, it’s raining rocks!” This name is a true gem, and we knew the logo needed to live up to the name.
With the color palette, we really wanted to create something that was playful and fun, honoring the incredible textures and colors that crystals and rocks evoke. On the “must-have” list for colors and logo graphic inclusion was the idea of a rainbow. Say no more! We opted to go with a hexagonal shape for the main graphic portion of the logo, embracing a Saguaro cactus on the right side, with a color-blocked rainbow to the left. We also added quartz crystals in iridescent tints to help complement the brighter colors from the rainbow. This is definitely my favorite logo design of 2021!
Brand Adjectives
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PLAYFUL
FUN
BRIGHT
EYE-CATCHING
ENERGETIC
Brand Colors
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RAINBOW
PINK
ORANGE
YELLOW
GREEN
BLUE
PURPLE
Logo Design
Ilana + Suzanne’s Feedback
“I really can’t even begin to express how grateful I am to have found Dapper Fox while on a very lengthy & extensive search for a graphic designer. We were in the process of opening our very first brick and mortar location and desperately needed a rebranding. I shared my vision with Ali and the result was even better than I could’ve envisioned. We’re absolutely in love with our logo, and so is our customer base- so much so that we’ve had to make stickers, pins, keychains and are now getting requests for T-shirts. She also designed our business cards, as well as a gorgeous full page ad for a printed publication amongst other things.
I absolutely couldn’t recommend her services enough; not only is she a super talented designer, but also an incredibly delightful human who is a pleasure to work with!”
— Ilana + Suzanne, Raining Rocks