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Are you just getting started with a new social media strategy for your business? Wondering what content you should share with your social media followers?

YourVA shares its social media content tips in this infographic.

They break things down into the following categories:

  • Entertainment
  • Promotion
  • Education
  • Conversation
  • Inspiration
  • Connection

Check out the infographic for more.

Social Media Beginners Guide: 6 Types of Content to Share With Followers [Infographic]


In the fast-paced world of social media, it can be challenging to keep your followers engaged and interested. With so much content competing for their attention, it’s crucial to create posts that stand out and resonate with your audience.

Whether you’re an individual looking to grow your personal brand or a business striving to expand its online presence, crafting the right mix of content is essential. In this beginner’s guide, we’ll explore six types of content that can help you effectively connect with your followers and build a thriving social media community.



Entertainment is a key component of successful social media strategies. People love to be entertained, and by sharing fun and engaging content, you can create a positive and enjoyable experience for your followers.

Here are some types of entertainment content you can share:

  • Fun Holidays: Stay on top of quirky and lesser-known holidays that align with your brand or niche. Whether it’s “National Pizza Day” or “International Dog Day,” these fun holidays provide opportunities to create light-hearted and shareable posts that your followers will appreciate.
  • Viral Videos: Videos have become an integral part of social media, and viral videos, in particular, have the potential to reach a massive audience. Keep an eye on trending video content and share relevant ones that align with your brand’s voice and values.
  • Jokes, Memes, Comics, and Puzzles: Inject humor into your content strategy by sharing jokes, memes, comics, and puzzles. These lighthearted posts can bring smiles to your followers’ faces and foster a sense of community around shared laughter.
  • Contests: Organizing contests is a fantastic way to engage your audience and boost your brand’s visibility. Contests can vary from caption contests to user-generated content competitions, encouraging followers to participate and share their submissions.



While social media is about more than just promoting products and services, strategic promotion is still necessary to achieve your business objectives. The key is to strike a balance between promotional and non-promotional content.

Here are some types of promotional content you can share:

  • Client Testimonials: Showcasing positive feedback from satisfied clients can build trust and credibility for your brand. Testimonials humanize your business and let potential customers see the real impact of your products or services.
  • Webinars and Live Events: Webinars and live events allow you to demonstrate your expertise while engaging directly with your audience. Promote upcoming webinars and events through posts that highlight the value participants will gain from attending.
  • Products and Discounts: Announce new products and services, along with any exclusive discounts or offers available to your social media followers. Limited-time promotions can create a sense of urgency and drive immediate action.
  • Services and Expertise: Share valuable insights, tips, and industry knowledge related to your services. By demonstrating your expertise, you position yourself or your brand as a valuable resource for your audience.



Providing educational content can position you as an authority in your niche and attract followers who are genuinely interested in learning from you.

Here are some types of educational content you can share:

  • Blog Posts: If you have a blog, share your latest articles on social media. Blogs allow for more in-depth discussions and can drive traffic back to your website.
  • Tips and Tricks: Create bite-sized tips and tricks that offer quick and actionable advice. These posts are easily digestible and highly shareable, making them great for increasing your reach.
  • Industry Research and Insights
  • Stay up-to-date with the latest research and industry trends. Sharing relevant statistics and insights can establish your credibility and keep your audience informed.
  • Case Studies: Showcase real-life examples of how your products or services have solved specific problems or benefited your customers. Case studies add a human element to your brand and provide social proof of your offerings.
  • Live Video Training: Live video sessions, such as tutorials or Q&A sessions, allow you to interact directly with your audience and address their questions in real-time.



Social media is all about fostering connections and conversations. Engage your audience with interactive content that encourages participation and feedback.

Here are some types of conversational content you can share:

  • Questions: Pose thought-provoking questions to initiate discussions and encourage followers to share their opinions and experiences.
  • Fill in the Blanks: Create posts with incomplete sentences or phrases for your followers to complete. It’s a simple yet effective way to spark creativity and engagement.
  • Caption this Photo: Post an interesting image and invite your followers to come up with creative captions. This type of content encourages humor and creativity among your audience.
  • Polls: Polls are an excellent way to gather feedback, preferences, and opinions from your audience. They also show that you value your followers’ input.



Social media can be a source of inspiration and motivation for your followers. By sharing uplifting and positive content, you can cultivate a supportive and encouraging community.

Here are some types of inspirational content you can share:

  • Quotes: Share inspiring quotes that resonate with your brand or values. Quotes have a way of connecting with people emotionally and can become shareable content.
  • Facts: Educate your audience with interesting and surprising facts related to your industry or niche.
  • Personal Stories of Success: Share success stories, either from your own experiences or from your customers, to show the impact of your products or services.



Building a strong sense of connection and authenticity is crucial for social media success. Here are some types of content that can help you foster a deeper connection with your followers:

  • Behind the Scenes: Offer a glimpse behind the scenes of your business or personal life. This type of content humanizes your brand and allows your followers to connect with you on a more personal level.
  • Product Reviews: Share honest and transparent reviews of products or services relevant to your niche. This can help your followers make informed decisions and trust your recommendations.
  • Employee or Customer Features: Spotlight your team members or loyal customers. Recognizing individuals who support your brand helps create a sense of community and appreciation.



In conclusion, a successful social media strategy involves a diverse mix of content that entertains, educates, inspires, and connects with your followers.

By incorporating these six types of content into your social media plan, you can build a loyal and engaged audience that will be excited to follow your journey and share your content with others. Remember to keep your content authentic, relevant, and aligned with your brand’s voice and values.

Happy posting!

The post Social Media Beginners Guide: 6 Types of Content to Share With Followers appeared first on Red Website Design Blog.