Comsys Web design offers unsurpassed quality websites in any niche.

Are you about to build a new website for your business? Want to know the features your web design project should incorporate?

My Web Programmer share their website feature checklist in this infographic.

They break things down into the following sections:

  • Header
  • Above the fold
  • Below the fold
  • Inner pages
  • Blog
  • Design considerations
  • SEO
  • Server / hosting
  • Technical requirements

Check out the infographic for more detail.


Creating a successful website involves meticulous planning and attention to detail. From the initial concept to the final launch, every step in the web design process contributes to the overall success of the site.

To ensure your website meets both your goals and the needs of your audience, it’s essential to have a comprehensive checklist of features to guide you through the process.

In this guide, we’ll explore 55 crucial steps categorized under various headings to help you achieve web design success.

Header: The Digital Storefront

The header area of a website serves as its digital storefront, the first point of contact between a brand and its online audience. It’s the gateway to your digital world, often the initial impression visitors have of your business.

This prime real estate at the top of your webpage carries significant weight, as it sets the tone for the user experience that follows.

Domain Name

Your domain name is the digital address of your website, serving as the first point of contact between your brand and your audience. When choosing a domain name:

  • Brand Consistency: Select a domain name that aligns with your brand identity to ensure consistency across all online platforms.
  • Relevance: Opt for a domain name that reflects your business or the purpose of your website, making it easier for users to remember and associate with your brand.
  • Keywords: Consider incorporating relevant keywords into your domain name to improve search engine visibility and attract targeted traffic.
  • Extension: Choose a domain extension (.com, .net, .org, etc.) that is widely recognized and trusted by users.


Your logo is a visual representation of your brand and plays a crucial role in creating a memorable and recognizable identity. When designing your logo:

  • Simplicity: Keep your logo design simple and easily identifiable, avoiding unnecessary clutter or complexity.
  • Scalability: Ensure your logo is scalable and retains its clarity and legibility across different sizes and platforms, from website headers to social media profiles.
  • Consistency: Use consistent branding elements, such as colours, fonts, and imagery, to maintain coherence between your logo and the rest of your website.
  • Versatility: Design a logo that can be used across various mediums, including digital and print, without losing its impact or effectiveness.


Your tagline is a concise statement that communicates the core message or value proposition of your brand. When crafting your tagline:

  • Clarity: Keep your tagline clear and straightforward, conveying your brand’s essence or unique selling proposition in a few words.
  • Differentiation: Highlight what sets your brand apart from competitors and why customers should choose your products or services.
  • Relevance: Ensure your tagline aligns with your brand identity and resonates with your target audience, addressing their needs or pain points.
  • Memorability: Aim for a memorable tagline that sticks in the minds of your audience, making it easier for them to recall and associate with your brand.

Contact Details

Displaying contact details prominently in the header of your website makes it easy for visitors to get in touch with you. Include essential contact information such as:

  • Email Address: Provide a professional email address that customers can use to reach out with inquiries or support requests.
  • Phone Number: Include a phone number with a clickable link for users accessing your site from mobile devices, enabling one-click calling.
  • Physical Address: If applicable, include your business’s physical address to establish trust and credibility, especially for local businesses or brick-and-mortar stores.

Call to Action Button

A compelling call to action (CTA) button in the header encourages users to take the desired action, whether it’s making a purchase, signing up for a newsletter, or contacting your business. When designing your CTA button:

  • Clarity: Clearly communicate the action you want users to take, using concise and actionable language such as “Shop Now,” “Subscribe,” or “Get Started.”
  • Contrast: Make your CTA button stand out visually by using contrasting colours or bold typography that draws attention to it.
  • Placement: Position the CTA button prominently in the header where it’s easily accessible and visible to users without scrolling.
  • Visual Appeal: Design the CTA button to be visually appealing and inviting, with clear hover effects or animations to indicate interactivity.

Top Navigation

The top navigation menu in the header is a vital navigational element that helps users explore different sections of your website. When designing your top navigation:

  • Simplicity: Keep the navigation menu simple and intuitive, with clear labels that accurately represent each section or page of your site.
  • Hierarchy: Organize navigation items hierarchically, with primary categories at the top level and subcategories nested logically beneath them.
  • Consistency: Maintain consistency in navigation across all pages of your website, ensuring users can easily find their way around regardless of where they land.
  • Responsive Design: Optimize the top navigation for mobile devices by implementing a responsive design that collapses into a hamburger menu for smaller screens.

Bread Crumb Navigation

Breadcrumb navigation provides users with a trail of links that shows their current location within the website’s hierarchy. When implementing breadcrumb navigation:

  • Navigation Path: Display the navigation path in a clear and linear manner, showing the sequence of pages leading to the current page.
  • Link Styles: Use consistent link styles for breadcrumbs to differentiate them from other navigation elements and make them easily identifiable.
  • Clickability: Make each breadcrumb link clickable, allowing users to navigate back to previous pages with a single click.
  • Hierarchy Indication: Use symbols or separators to indicate the hierarchical relationship between pages in the breadcrumb trail, making it easier for users to understand the site structure.

Incorporating these elements into the header of your website will not only enhance its visual appeal but also improve usability and navigation for your audience.

By paying attention to detail and following best practices in header design, you can create a positive first impression and set the stage for a great user experience throughout your site.

Above the Fold: Captivating the Audience

The area above the fold on a website is prime real estate that immediately captures visitors’ attention upon arrival.

It’s the section of the webpage that is visible without scrolling, making it crucial for making a strong first impression and enticing users to explore further.

Hero Image

The hero image is a large, visually striking image or video that occupies a prominent position above the fold. It serves as the focal point of the webpage, capturing visitors’ attention and setting the tone for the rest of the site. When selecting or creating a hero image:

  • Relevance: Choose an image or video that is relevant to your brand and conveys your message effectively. It should resonate with your target audience and evoke the desired emotions.
  • High Quality: Use high-resolution images or videos to ensure crisp, clear visuals that enhance the overall aesthetic appeal of the webpage.
  • Engagement: Opt for visually compelling imagery that encourages users to engage with your website, whether it’s through a captivating scene, an intriguing product shot, or an emotionally resonant video.
  • Consistency: Maintain consistency between the hero image and the overall design of the webpage, including colour schemes, fonts, and branding elements.

Reviews and Testimonials

Displaying reviews and testimonials above the fold provides social proof and reassures visitors about the credibility and quality of your products or services. When incorporating reviews and testimonials:

  • Authenticity: Use genuine reviews and testimonials from real customers to build trust and credibility with your audience. Avoid fabricated or exaggerated testimonials, as they can erode trust and damage your reputation.
  • Variety: Showcase a diverse range of testimonials, including quotes, star ratings, or video testimonials, to appeal to different preferences and demographics.
  • Placement: Position testimonials strategically above the fold where they are immediately visible to visitors, helping to instill confidence and encourage engagement.
  • Relevance: Select testimonials that are relevant to the specific products or services featured on the webpage, aligning with the visitor’s interests and needs.

Important Business Information

Including important business information above the fold ensures that visitors have immediate access to essential details about your company. This information may include:

  • Contact Information: Display key contact details such as phone number, email address, and physical address prominently above the fold, making it easy for visitors to reach out with inquiries or feedback.
  • Business Hours: If applicable, provide information about your business hours to inform visitors about when they can expect to reach you or visit your physical location.
  • Unique Selling Proposition: Highlight your unique selling proposition (USP) or value proposition above the fold to convey what sets your business apart from competitors and why visitors should choose your products or services.
  • Call to Action: Incorporate a clear and compelling call to action above the fold, prompting visitors to take the next step, whether it’s making a purchase, signing up for a newsletter, or contacting your business.

Incorporating these elements effectively above the fold can significantly impact visitor engagement, conversion rates, and overall user experience.

By leveraging captivating hero images, genuine reviews and testimonials, and essential business information, you can create a compelling above-the-fold experience that draws visitors in and encourages them to explore further.

Below the Fold: Engaging Visitors Beyond the Initial Impression

While the above-the-fold section captures visitors’ attention, the area below the fold provides an opportunity to delve deeper into content and engage users further.

This section explores how to maximize the impact of content and features below the fold to keep visitors interested and encourage continued exploration.

Quality Content

Compelling content below the fold is essential for keeping visitors engaged and providing them with valuable information. When crafting content below the fold:

  • Relevance: Ensure that the content is relevant to the visitor’s interests and needs, addressing their pain points or offering solutions to their problems.
  • Depth: Dive deeper into topics introduced above the fold, providing more detailed information, insights, or explanations to enrich the visitor’s understanding.
  • Visual Elements: Incorporate visual elements such as images, infographics, or videos to break up text and enhance engagement.
  • Formatting: Use headings, bullet points, and short paragraphs to make the content scannable and easy to digest, catering to different reading preferences and attention spans.

Features and Benefits

Highlighting key features and benefits below the fold reinforces the value proposition of your products or services and persuades visitors to take action. When showcasing features and benefits:

  • Clear Communication: Clearly outline the features and benefits of your products or services, emphasizing how they address the needs and desires of your target audience.
  • Visual Representation: Use visual elements such as icons, graphics, or product images to illustrate features and benefits effectively, making them more tangible and memorable.
  • Customer-Centric Approach: Frame features and benefits in terms of how they benefit the customer, focusing on outcomes and experiences rather than just product specifications.
  • Differentiation: Highlight unique features or benefits that set your offerings apart from competitors, emphasizing what makes them superior or more desirable.

Internal Links

Incorporating internal links below the fold facilitates navigation between related pages and encourages visitors to explore further. When adding internal links:

  • Relevance: Link to related pages or content that is relevant to the visitor’s current interests or needs, providing additional context or information to enhance their experience.
  • Anchor Text: Use descriptive anchor text that accurately reflects the content of the linked page, making it clear to users what to expect when they click on the link.
  • User Experience: Ensure that internal links are seamlessly integrated into the content and enhance the user experience rather than disrupt it.
  • SEO Benefits: Internal linking can also provide SEO benefits by distributing link equity throughout your site and helping search engines crawl and index pages more effectively.

By incorporating quality content, highlighting features and benefits, and strategically using internal links below the fold, you can create a rich and engaging user experience that encourages visitors to explore your website further.

This section below the fold serves as an extension of the initial impression made above the fold, deepening engagement and fostering meaningful interactions with your audience.

Inner Pages: Navigating the Heart of Your Website

The inner pages of a website provide in-depth information about your brand, products, and services, guiding visitors through their journey and helping them find the information they need.

This section explores key inner pages and how to optimize them to enhance user experience and achieve your business goals.

About Us Page

The About Us page offers a glimpse into your brand’s story, values, and mission, helping visitors connect with your company on a deeper level. When creating an About Us page:

  • Brand Story: Share the history and journey of your brand, including its origins, milestones, and key achievements, to provide context and authenticity.
  • Mission and Values: Communicate your brand’s mission statement and core values, illustrating what drives your business and sets it apart from competitors.
  • Team Bios: Introduce key members of your team, including founders, executives, and employees, with brief bios highlighting their roles and contributions.
  • Visual Elements: Incorporate images, videos, or infographics to visually enhance the About Us page and make it more engaging and memorable.

Services Pages

Services pages provide detailed information about the products or services your business offers, helping visitors understand their features, benefits, and pricing. When designing Services pages:

  • Clear Descriptions: Clearly describe each service, including its features, benefits, and any unique selling points, to help visitors make informed decisions.
  • Pricing Information: If applicable, provide transparent pricing information or pricing tiers for your services, reducing friction and encouraging conversions.
  • Visual Representation: Use images, videos, or graphics to visually showcase your services and demonstrate their value to visitors.
  • Call to Action: Include a clear call to action on each Services page, prompting visitors to take the next step, whether it’s contacting you for more information or making a purchase.

Contact Page

The Contact page is a vital point of connection between your business and potential customers, enabling them to reach out with inquiries, feedback, or support requests. When designing a Contact page:

  • Contact Form: Include a user-friendly contact form that collects essential information from visitors, such as name, email address, and message, making it easy for them to get in touch.
  • Contact Information: Display your business’s contact information, including email address, phone number, and physical address, providing multiple channels for communication.
  • Interactive Map: Embed an interactive map that shows your business location and provides directions, making it easier for visitors to find you.
  • Business Hours: If applicable, specify your business hours on the Contact page to inform visitors about when they can reach you or visit your physical location.

FAQ Page

The FAQ (Frequently Asked Questions) page addresses common queries and concerns that visitors may have about your products, services, or business processes. When creating an FAQ page:

  • Relevant Questions: Compile a list of frequently asked questions based on customer inquiries, feedback, or support requests, ensuring they address real concerns and provide valuable information.
  • Clear Answers: Provide clear and concise answers to each question, avoiding jargon or technical language that may confuse visitors.
  • Search Functionality: Incorporate a search function or filter options to help visitors quickly find answers to specific questions, enhancing usability and efficiency.
  • Regular Updates: Keep the FAQ page updated with new questions and answers based on evolving customer needs or changes in your products/services.

Privacy Policy Page

The Privacy Policy page outlines how your business collects, uses, and protects visitors’ personal information, helping build trust and transparency. When drafting a Privacy Policy page:

  • Comprehensive Coverage: Address all relevant privacy concerns, including data collection, storage, processing, and third-party disclosures, to provide visitors with a comprehensive overview of your privacy practices.
  • Legal Compliance: Ensure that your Privacy Policy complies with relevant laws and regulations, such as the General Data Protection Regulation (GDPR) or the California Consumer Privacy Act (CCPA), depending on your jurisdiction and target audience.
  • Accessible Language: Use clear and accessible language that is easy for visitors to understand, avoiding complex legal terminology whenever possible.
  • Links to External Resources: Provide links to external resources or additional information about privacy-related topics, enabling visitors to learn more if they have specific questions or concerns.

By optimizing key inner pages such as the About Us, Services, Contact, FAQ, and Privacy Policy pages, you can provide visitors with valuable information, facilitate engagement, and build trust in your brand.

These pages serve as essential touchpoints in the user journey, guiding visitors toward conversion and fostering long-term relationships with your audience.

Blog: Fueling Engagement and Building Authority

A blog is an invaluable tool for businesses to share valuable content, establish expertise, and engage with their audience.

This section explores key components of a successful blog and how to optimize them to maximize engagement and drive traffic.

Helpful Content

The cornerstone of a successful blog is valuable, informative content that addresses the needs, interests, and pain points of your target audience. When creating blog content:

  • Relevance: Focus on topics that are relevant to your industry, niche, or target audience’s interests, ensuring that your content resonates with readers.
  • Quality: Provide well-researched, well-written content that offers unique insights, actionable tips, or in-depth analysis, positioning your blog as a trusted source of information.
  • Variety: Diversify your content to appeal to different preferences and learning styles, including how-to guides, tutorials, case studies, industry news, or opinion pieces.
  • Consistency: Maintain a regular posting schedule to keep your audience engaged and coming back for more, whether it’s weekly, bi-weekly, or monthly updates.

Comment Feature

Enabling a comment feature on your blog encourages interaction and fosters a sense of community among your readers. When incorporating a comment feature:

  • Engagement: Encourage readers to leave comments by asking questions, soliciting feedback, or inviting them to share their experiences or opinions related to the blog post.
  • Moderation: Monitor comments regularly and respond promptly to inquiries, feedback, or discussions to facilitate meaningful conversations and demonstrate your responsiveness.
  • Spam Prevention: Implement measures to prevent spam comments, such as CAPTCHA verification or comment moderation filters, to maintain the quality and integrity of the comment section.
  • Community Guidelines: Establish clear community guidelines or comment policies outlining acceptable behaviour and expectations for commenters, fostering a respectful and constructive environment.

Search Bar

Incorporating a search bar on your blog makes it easy for visitors to find specific content or topics of interest quickly. When implementing a search bar:

  • Visibility: Place the search bar prominently on your blog page, preferably in the header or sidebar, where it’s easily accessible and visible to users.
  • Functionality: Ensure that the search bar is functional and intuitive, allowing users to enter keywords or phrases and receive relevant search results in real-time.
  • Autocomplete Suggestions: Implement autocomplete suggestions or predictive search functionality to assist users in refining their search queries and finding relevant content more efficiently.
  • Advanced Filters: Provide advanced search filters or sorting options, such as by date, category, or author, to help users narrow down search results and find exactly what they’re looking for.


A well-designed sidebar complements your blog content and enhances the overall user experience by providing additional navigation and information. When designing a sidebar:

  • Content Highlights: Showcase featured or popular blog posts, recent comments, or trending topics in the sidebar to grab visitors’ attention and encourage exploration.
  • Subscription Options: Include subscription options such as email newsletters or RSS feeds, allowing visitors to stay updated on new blog posts and developments.
  • Author Bio: Display author bios or profiles in the sidebar, adding a personal touch to your blog posts and establishing credibility and expertise.
  • Promotional Elements: Incorporate promotional elements such as banner ads, calls to action, or links to relevant products or services to drive conversions and monetize your blog.

Social Media Sharing

Integrating social media sharing buttons on your blog enables readers to easily share your content with their networks, increasing visibility and driving traffic. When adding social media sharing buttons:

  • Placement: Position social media sharing buttons prominently within your blog posts, ideally at the beginning or end of the content, where they’re highly visible and accessible.
  • Multiple Platforms: Offer buttons for a variety of social media platforms, including Facebook, Twitter, LinkedIn, Pinterest, and Instagram, allowing readers to choose their preferred channel for sharing.
  • Customization: Customize the appearance and style of social media sharing buttons to align with your brand’s visual identity and enhance the overall aesthetic of your blog.
  • Tracking: Use analytics tools or plugins to track social media shares and engagement metrics, gaining insights into which content resonates most with your audience and drives the most traffic.

By optimizing your blog with helpful content, a comment feature, a search bar, a well-designed sidebar, and social media sharing buttons, you can create a dynamic and engaging platform that attracts readers, fosters interaction, and strengthens your brand’s authority in your industry or niche.

A well-executed blog strategy can drive traffic, generate leads, and cultivate a loyal following of engaged readers who value your insights and expertise.

Design Considerations: Crafting a Seamless User Experience

Design considerations play a crucial role in shaping the overall user experience of a website, influencing how visitors perceive and interact with the content.

This section explores key design elements and considerations to ensure a seamless and engaging user experience.

Easily Readable Font

Choosing an easily readable font is essential for enhancing readability and ensuring that visitors can consume content effortlessly. When selecting a font:

  • Legibility: Prioritize fonts that are clear and easy to read, even at smaller sizes or on different devices.
  • Contrast: Ensure sufficient contrast between the text and background to improve readability, especially for users with visual impairments.
  • Consistency: Maintain consistency in font choices across the website to create a cohesive and harmonious design aesthetic.
  • Responsive Typography: Optimize typography for responsiveness, ensuring that text remains legible and visually appealing on various screen sizes and resolutions.

Links That Are Easy to Understand

Making links easy to understand enhances navigation and encourages interaction, helping visitors find relevant content and explore the website effectively. When designing links:

  • Descriptive Anchor Text: Use descriptive anchor text that accurately reflects the content of the linked page or resource, making it clear to users what to expect when they click on the link.
  • Consistent Styling: Maintain consistent styling for links throughout the website, including colour, underline, or hover effects, to provide visual cues and improve usability.
  • Accessibility: Ensure that links are accessible to all users, including those using screen readers or assistive technologies, by providing alternative text or ARIA attributes where necessary.
  • Avoiding Ambiguity: Avoid vague or ambiguous link text such as “click here” or “read more,” opting instead for specific and informative anchor text that conveys the destination or purpose of the link.

Mobile Responsive

Ensuring that the website is mobile responsive is critical for providing a seamless and consistent user experience across different devices and screen sizes. When designing for mobile responsiveness:

  • Flexible Layouts: Use fluid grid layouts and responsive design techniques to adapt the website’s layout and content dynamically based on the user’s device and screen size.
  • Optimized Images: Optimize images and multimedia content for mobile devices to minimize load times and bandwidth usage, ensuring fast and smooth performance.
  • Touch-Friendly Interactions: Implement touch-friendly navigation elements and interactive components, such as buttons and menus, to accommodate touchscreen interactions on mobile devices.
  • Testing Across Devices: Conduct thorough testing across various devices, including smartphones, tablets, and different operating systems, to identify and address any issues related to mobile responsiveness.

Clear Navigation

Clear navigation is essential for guiding visitors through the website and helping them find the information they need quickly and intuitively. When designing navigation:

  • Simplicity: Keep navigation menus simple and streamlined, with clear labels and hierarchical organization that reflect the website’s structure and content.
  • Consistency: Maintain consistency in navigation placement and styling across all pages of the website, ensuring a familiar and predictable user experience.
  • Visual Hierarchy: Use visual cues such as typography, colour, or icons to indicate the hierarchy and importance of navigation elements, making it easier for users to prioritize and navigate.
  • Accessibility: Ensure that navigation menus are accessible to all users, including those using assistive technologies, by providing keyboard navigation options and semantic markup.

Contrasting Colours

Using contrasting colours effectively enhances visual appeal, readability, and usability, making important elements stand out and improving overall user experience. When incorporating contrasting colours:

  • Colour Contrast: Ensure sufficient contrast between text and background colours to enhance readability, especially for users with visual impairments or colour blindness.
  • Highlighting Important Elements: Use contrasting colours to highlight important elements such as buttons, links, or calls to action, drawing attention and prompting interaction.
  • Colour Psychology: Consider the psychological effects of colours and their associations with emotions and perceptions when choosing contrasting colour combinations that resonate with your brand and target audience.
  • Accessibility Guidelines: Adhere to accessibility guidelines for colour contrast ratios to ensure that your website is inclusive and accessible to all users, regardless of their visual abilities.

Spelling and Grammar Check on Content

Maintaining high standards of spelling and grammar in website content enhances professionalism, credibility, and user trust. When proofreading content:

  • Use Spell Check Tools: Utilize built-in spell check tools or third-party proofreading software to identify and correct spelling errors and typos in website content.
  • Manual Review: Conduct manual review and editing of content to ensure grammatical accuracy, coherence, and consistency in language usage.
  • Consistency: Maintain consistency in spelling and grammar conventions throughout the website, adhering to established style guides or editorial standards.
  • Quality Assurance: Implement quality assurance processes to validate content accuracy and correctness before publishing, minimizing errors and enhancing overall user experience.

By considering these design elements and principles, you can create a visually appealing, user-friendly website that effectively communicates your brand message, engages visitors, and drives conversions.

Designing with usability, accessibility, and readability in mind ensures that your website delivers a positive and memorable user experience across all devices and platforms.

SEO: Enhancing Visibility and Ranking

Search Engine Optimization (SEO) is essential for improving your website’s visibility in search engine results pages (SERPs) and attracting organic traffic.

This section explores key SEO considerations and strategies to optimize your website for better search engine rankings.

Page Titles and Meta Descriptions

Page titles and meta descriptions are crucial elements for SEO, as they directly impact how your website appears in search engine results and influence click-through rates. When optimizing page titles and meta descriptions:

  • Relevance: Ensure that page titles and meta descriptions accurately reflect the content of each webpage, using relevant keywords and phrases that align with user search queries.
  • Length: Keep page titles concise and descriptive, ideally under 60 characters to avoid truncation in search results. Meta descriptions should be informative and compelling, typically between 150-160 characters.
  • Keyword Optimization: Incorporate targeted keywords naturally within page titles and meta descriptions to improve search engine visibility and relevance.
  • Call to Action: Include a clear call to action in meta descriptions to encourage users to click through to your website, such as “Learn More,” “Shop Now,” or “Request a Quote.”

Sitemap Creation

A sitemap is a file that lists all the pages of your website and provides metadata about each page, helping search engines crawl and index your site more effectively. When creating a sitemap:

  • XML Sitemap: Generate an XML sitemap for your website and submit it to search engines such as Google, Bing, and Yahoo through their respective webmaster tools. This allows search engine bots to discover and index all pages of your site efficiently.
  • HTML Sitemap: Create an HTML sitemap for users, providing a hierarchical overview of your website’s structure and navigation. Include links to all major sections and pages of your site to facilitate user exploration and navigation.
  • Dynamic Updates: Update your sitemap regularly to reflect changes to your website’s content or structure, ensuring that search engines have access to the latest information.
  • Sitemap Optimization: Prioritize important pages and sections of your website within the sitemap, ensuring that they receive more frequent crawling and indexing by search engines.

URL Structure

An optimized URL structure improves usability, helps search engines understand the content of your pages, and enhances overall SEO performance. When structuring URLs:

  • Descriptive and Readable: Create URLs that are descriptive and readable, incorporating relevant keywords and phrases that accurately reflect the content of each page.
  • Short and Simple: Keep URLs concise and straightforward, avoiding unnecessary parameters, symbols, or long strings of numbers or characters. A clear, clean URL structure improves user experience and SEO.
  • Hyphens for Separation: Use hyphens (-) to separate words in URLs rather than underscores or spaces, as hyphens are recognized as word separators by search engines, improving readability and accessibility.
  • Static and Permanent: Maintain stable and permanent URLs for your website’s pages, avoiding frequent changes or URL redirects whenever possible. Consistent URLs contribute to better indexing and ranking in search results.

By optimizing page titles and meta descriptions, creating a comprehensive sitemap, and structuring URLs effectively, you can improve your website’s visibility, accessibility, and ranking in search engine results.

These SEO strategies help ensure that your website is easily discoverable by users searching for relevant information, products, or services online, driving organic traffic and contributing to your overall digital marketing success.

Server / Hosting: Foundation for Stability and Security

Selecting the right server and hosting provider is crucial for ensuring that your website is fast, reliable, and secure.

This section delves into key considerations and features to prioritize when choosing server and hosting services.

Fast and Reliable

A fast and reliable server is essential for delivering optimal performance and ensuring a smooth user experience. When evaluating server and hosting options:

  • Uptime Guarantee: Choose a hosting provider that offers a high uptime guarantee, typically 99.9% or higher, to minimize downtime and ensure that your website is accessible to users at all times.
  • Performance Metrics: Look for servers with high-speed connections, robust hardware, and optimized configurations to deliver fast page load times and responsive performance.
  • Content Delivery Network (CDN): Consider using a CDN to distribute website content across multiple servers worldwide, reducing latency and improving loading speeds for users across different geographic locations.
  • Server Location: Select a server location that is geographically close to your target audience to minimize latency and ensure faster response times for users accessing your website.

Automatic Backup Feature

Automatic backups are essential for protecting your website data and ensuring quick recovery in case of unforeseen events or data loss. When choosing hosting services:

  • Scheduled Backups: Opt for hosting providers that offer automatic and scheduled backups of your website data, including files, databases, and configurations, at regular intervals.
  • Off-Site Storage: Ensure that backups are stored securely in off-site locations or redundant servers to mitigate the risk of data loss due to hardware failures or security breaches.
  • Backup Retention: Check for backup retention policies that allow you to retain multiple backup versions over time, providing flexibility and options for restoring data from different points in time.
  • One-Click Restore: Look for hosting platforms with one-click restore functionality, making it easy to restore your website from backups quickly and efficiently in the event of a disaster.

Secure SSL

Implementing Secure Socket Layer (SSL) encryption is essential for protecting sensitive data transmitted between your website and users’ browsers, enhancing security and trust. When securing SSL:

  • SSL Certificate: Obtain an SSL certificate from a reputable Certificate Authority (CA) to encrypt data transmitted over HTTPS connections and authenticate your website’s identity to users.
  • HTTPS Protocol: Ensure that your website is configured to use the HTTPS protocol, which encrypts data in transit and displays a secure padlock icon in users’ browsers, indicating a safe connection.
  • SEO Benefits: HTTPS is a ranking factor in Google’s search algorithm, so implementing SSL encryption can potentially improve your website’s search engine visibility and ranking.
  • Extended Validation (EV) SSL: Consider upgrading to an Extended Validation (EV) SSL certificate for enhanced security and trust, as EV certificates display the organization’s name in the browser’s address bar, providing visual assurance to users.

By prioritizing a fast and reliable server, implementing automatic backup features, and securing SSL encryption, you can ensure that your website is stable, secure, and well-equipped to handle the demands of your audience.

Investing in robust server and hosting infrastructure lays the foundation for a successful online presence, providing peace of mind and confidence in your website’s performance and security.

Technical Requirements: Building a Solid Foundation for Your Website

Technical considerations are vital for ensuring that your website performs optimally, is secure, and meets the needs of both users and search engines.

This section explores key technical requirements and best practices to enhance your website’s performance and effectiveness.

Optimize Code for Fast Loading

Optimizing your website’s code for fast loading is essential for delivering a seamless user experience and improving search engine rankings. When optimizing code:

  • Minification: Minify HTML, CSS, and JavaScript files to reduce file size and remove unnecessary whitespace, comments, and code that can slow down loading times.
  • Compression: Enable server-side compression, such as GZIP or Brotli compression, to reduce the size of files transferred over the network and speed up page loading.
  • Image Optimization: Compress and optimize images to reduce file size without compromising quality, using tools such as ImageOptim or Adobe Photoshop’s Save for Web feature.
  • Lazy Loading: Implement lazy loading techniques to defer the loading of non-essential resources, such as images or scripts, until they are needed, improving initial page load times.


Caching allows your website to store and reuse previously generated content, reducing server load and speeding up page delivery to users. When implementing caching:

  • Browser Caching: Leverage browser caching by setting expiration headers for static resources such as images, CSS, and JavaScript files, instructing browsers to cache these files locally for faster subsequent visits.
  • Server-Side Caching: Implement server-side caching mechanisms such as object caching or page caching using plugins or server configurations to store dynamically generated content and serve it more efficiently.
  • Content Delivery Network (CDN): Utilize a CDN to cache and deliver website content from edge servers located closer to users, reducing latency and improving load times for visitors across different geographic locations.

Content Management System (CMS)

Choosing the right Content Management System (CMS) is crucial for managing and updating your website efficiently. When selecting a CMS:

  • User-Friendly Interface: Look for a CMS with an intuitive and user-friendly interface that allows non-technical users to create, edit, and publish content easily.
  • Customization Options: Choose a CMS that offers flexibility and customization options to tailor the website’s design and functionality to your specific needs and preferences.
  • SEO Features: Consider CMS platforms that include built-in SEO features such as customizable URL structures, meta tags, and sitemap generation to help optimize your website for search engines.
  • Community Support: Opt for a CMS with a large and active community of developers and users, providing access to resources, plugins, and support forums for troubleshooting and assistance.

Browser Compatibility

Ensuring compatibility across different web browsers is essential for reaching a broader audience and delivering a consistent user experience. When testing for browser compatibility:

  • Cross-Browser Testing: Test your website on popular web browsers such as Google Chrome, Mozilla Firefox, Apple Safari, Microsoft Edge, and Opera to identify and address any compatibility issues or discrepancies.
  • Responsive Design: Ensure that your website’s design and layout are responsive and adapt seamlessly to different screen sizes and resolutions, including desktops, laptops, tablets, and smartphones.
  • Feature Detection: Use feature detection techniques and progressive enhancement to provide fallbacks or alternative solutions for browsers that do not support certain features or functionalities.

Google Search Console Setup

Setting up Google Search Console is essential for monitoring your website’s performance in Google search results and identifying potential issues. When setting up Google Search Console:

  • Verification: Verify ownership of your website by adding and verifying a property in Google Search Console using one of the available verification methods, such as HTML file upload, DNS record, or meta tag.
  • Sitemap Submission: Submit your website’s XML sitemap to Google Search Console to help Google crawl and index your site more efficiently, ensuring that all pages are discovered and included in search results.
  • Performance Monitoring: Monitor your website’s performance in Google search results, including search impressions, clicks, and click-through rates, to identify opportunities for optimization and improvement.

Google Analytics Setup

Setting up Google Analytics provides valuable insights into your website’s traffic, user behaviour, and performance, helping you make informed decisions to improve your online presence. When setting up Google Analytics:

  • Account Creation: Create a Google Analytics account and set up a new property for your website, generating a unique tracking ID that you will need to integrate into your website’s code.
  • Tracking Code Installation: Install the Google Analytics tracking code on all pages of your website to collect data on visitor interactions, page views, and conversions.
  • Goal Tracking: Set up goals and conversion tracking in Google Analytics to track specific actions or events on your website, such as form submissions, purchases, or newsletter sign-ups.
  • Data Analysis: Use Google Analytics reports and dashboards to analyse visitor demographics, traffic sources, and user behaviour patterns, gaining insights into your audience and identifying areas for improvement.

By optimizing code for fast loading, implementing caching, selecting the right CMS, ensuring browser compatibility, setting up Google Search Console, and configuring Google Analytics, you can lay a solid technical foundation for your website that enhances performance, usability, and search engine visibility.

These technical requirements are essential for achieving your online goals and providing a seamless experience for your audience.

Mistakes to Avoid: Enhancing Website Effectiveness and User Experience

Avoiding common pitfalls and mistakes is crucial for creating a successful website that engages visitors and achieves your goals.

This section highlights key mistakes to avoid and provides insights on how to steer clear of them for a better user experience.

Don’t Upload Video Directly to the Server

Uploading videos directly to the server can consume excessive bandwidth and storage space, leading to slower loading times and increased hosting costs. Instead, consider alternative methods for hosting and embedding videos:

  • Use Video Hosting Platforms: Upload videos to dedicated video hosting platforms such as YouTube, Vimeo, or Wistia, which offer robust video management, streaming, and playback capabilities.
  • Embed Videos: Embed videos from hosting platforms into your website using embed codes or plugins, preserving server resources and ensuring optimal performance.
  • Optimize Videos: Compress and optimize videos for web delivery to reduce file size and improve loading times without compromising quality.

Avoid Background Music

Background music can be distracting and annoying for website visitors, detracting from the user experience and potentially driving users away. Instead of using background music:

  • Focus on User Preferences: Prioritize user preferences and comfort by allowing visitors to control their browsing experience, including the option to mute or adjust audio settings.
  • Consider Accessibility: Be mindful of accessibility considerations, as background music can pose challenges for users with hearing impairments or cognitive sensitivities.
  • Opt for Silent Videos: If audio is integral to your content, consider using silent autoplay videos with captions or subtitles as an alternative to background music, providing flexibility for users to engage with multimedia content on their terms.

Avoid a “Click to Enter Website” Page

A “click to enter website” page adds an unnecessary step for visitors and can disrupt the user experience, leading to higher bounce rates and lower engagement. Instead of using a splash page:

  • Streamline Navigation: Simplify navigation and streamline the user journey by directing visitors directly to the homepage or main content of your website without any intermediary pages.
  • Prioritize Content Accessibility: Ensure that all essential content and functionality are easily accessible from the homepage or landing page, minimizing barriers to entry and maximizing user engagement.
  • Focus on First Impressions: Make a positive first impression with an engaging and informative homepage that immediately communicates your brand identity, value proposition, and key offerings.

Don’t Steal Content

Copying or plagiarizing content from other sources not only violates copyright laws but also damages your reputation and credibility as a website owner. Instead of stealing content:

  • Create Original Content: Invest time and effort in creating high-quality, original content that adds value to your audience and distinguishes your website from competitors.
  • Attribute Sources: When referencing or citing external sources, provide proper attribution and credit to the original creators or authors, respecting intellectual property rights and ethical standards.
  • Seek Permission: Obtain permission from copyright holders before using third-party content, such as images, videos, or text, to avoid legal consequences and maintain integrity.

By avoiding these common mistakes and adhering to best practices, you can create a website that provides a seamless and enjoyable user experience while upholding ethical standards and legal obligations.

Prioritizing user needs, content quality, and accessibility contributes to the overall success and credibility of your website in the long run.


In conclusion, creating a successful website requires careful planning, attention to detail, and adherence to best practices.

By following this comprehensive checklist of 55 steps, you can ensure your website is well-designed, user-friendly, and optimized for success.

Whether you’re launching a new site or redesigning an existing one, incorporating these essential features and considerations will set you on the path to web design success.

The post Website Features Checklist: 55 Steps to Web Design Success appeared first on Red Website Design.