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Are you looking for ways to improve your email marketing strategy? Want to optimise your welcome emails to get more opens, clicks and sales?

Easy SMTP share their welcome email optimisation tips in this infographic.

They break things down as follows:

  • Subject line
  • Time sent
  • “From” email
  • Email copy

Check out the infographic for more.

Welcome Email Optimisation: How to Get More Opens, Clicks & Sales [Infographic]

Welcome emails are an important part of a successful email marketing campaign

They set the tone for your relationship with new subscribers, help you get to know them better and provide them with useful information about your brand.

However, there’s more to these introductory messages than simply sending them out on the first day after someone subscribes to your list.

You can make sure that your welcome emails are doing their job by optimising them for opens, clicks and sales.

In this post we’ll show you how to do that—and we’ll also cover some common mistakes made by companies that send these vital messages out regularly (spoiler: it’s not always about being funny).

Set the right expectations

The best way to do this is to be clear about what the user will receive.

You can tell them exactly what they’re signing up for, and give examples of other people who have signed up. If you’re sending a newsletter or monthly updates, highlight that in your welcome email.

You should also be honest about what you can offer: if it’s a newsletter with 3-4 tips per month, say that! Don’t overpromise and underdeliver—it’ll only frustrate users and make them unsubscribe from future messages.

Once you’ve set the right expectations, make sure to set expectations for frequency of messages as well: if someone signs up today and every week thereafter they get an email with new offers (which is often how marketers use welcome emails), then there’s nothing wrong with saying so upfront before asking them to confirm their subscription.

Use a preheader

Your preheader is the text that appears above your email’s headline. The purpose of a preheader is to catch readers’ attention, entice them to open the email and entice them further into reading it.

The best length for a preheader depends on how much you have to say about your subject but most experts suggest between 10 and 30 characters in length (about 20 words).

Try not to make it too long as this could distract from the main message of your email – if people want more information they can click through or return later.

Your preheader should contain some form of summarisation so readers know what they will find inside the body copy; this could be an overview or any other relevant information about what you are promoting.

Your preheader should also include an enticing call-to-action that encourages action from readers such as clicking through on links or sharing with friends/colleagues etc..

This means that rather than telling people how great something is (which may seem like marketing hype), instead tell them why they need this product/service right now!

Personalise your message

Personalisation is a big deal.

It’s human nature to be drawn to things that are familiar and relevant to us. So when you personalise your email with the recipient’s name, they’re more likely to open it.

You can use their name in the subject line, body of the email and even their signature!

Include a single call to action

When you’re creating an email campaign, it’s important to include only one call to action. The customer should be able to take action directly from the email without having to go anywhere else or do anything else.

You don’t want them leaving your website because they feel overwhelmed by options and don’t know where they should click next.

Your call-to-action (CTA) should be easy for the customer to see and understand right away. This can be tricky if your CTA is buried in text or has a lot of other information around it, so make sure that it stands out on its own.

Your CTA should also be relevant for the customer and what they are receiving by taking action—in other words, don’t offer something random as a perk for completing an unrelated task like subscribing for more info about your product or service!

Finally, make sure that there are no barriers preventing people from getting what they want; this includes making sure that all fields required by any type of signup form (if applicable) have been filled out correctly before submitting so there won’t be any errors when someone tries using them later down the road once they’ve signed up successfully initially – otherwise this could lead someone who wanted nothing more than simply learn more about how our services work into abandoning their registration altogether.

Make it mobile-friendly

Make sure that your welcome email is mobile-friendly. This means that it’s easy to read on a small screen, with no text cut off or images distorted.

The vast majority of users access their emails using smartphones these days, so this step will help ensure you reach as many people as possible with your marketing material!

This means creating a version of the email specifically designed for smartphones, which may have smaller screens than desktop computers and therefore require different formatting and content design to be legible and easily understood at a glance by the reader.

Send it immediately

Once you’ve signed up, you’re eager to get started. You want to get your first email so you can start using the service.

To make sure that happens, send your welcome email right away. Send it within 24 hours of sign-up and certainly as soon as possible after that.

The sooner the better so people can start enjoying all the benefits of your product or service.

You can encourage more opens, clicks and sales with a well-optimised welcome email

Welcome emails are one of the most important tools you have at your disposal. Not only do they set the tone for how people will feel about interacting with your brand, but they’re also a great way to get them into the habit of opening and clicking through the rest of your content.

I hope this introduction has given you some insight into how to optimise your welcome email, so that you can get more opens, clicks and sales. If anything, remember that it’s not about being perfect—it’s about trying something new.

We all need a little push sometimes in order to succeed!

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