Comsys Web design offers unsurpassed quality websites in any niche.
Are you looking for ways to improve your business website? Want to better understand what your visitors want when they land on your site?
LogoSnap share their landing page tips in this infographic.
They cover the following questions your users ask themselves:
- Why should I share my personal info?
- What’s in it for me?
- What am I getting?
- Can I trust you?
- Ok, I shared my info, now what?
- Maybe I want to know more
Check out the infographic for more detail.
In the fast-paced digital landscape of today, websites serve as the virtual storefronts of businesses and organizations. When visitors land on your website, they have certain expectations and questions in mind.
Meeting these expectations is crucial for providing a positive user experience and achieving your website’s goals, whether that’s informing, selling, or engaging your audience. In this blog post, we’ll explore the key things that visitors want to know when they land on your website and how you can meet their expectations.
Who You Are and What You Do
The first question that most visitors have when they arrive at your website is, “Who are you, and what do you do?” Your homepage should make this information immediately clear. A concise and compelling headline, supported by a brief and engaging introductory paragraph, can help convey your identity and purpose.
- Use a clear and concise headline that sums up your business or organization.
- Provide a brief, compelling description of your products, services, or mission.
- Consider using visuals like images or videos to illustrate your identity and offerings.
Why They Should Stay
Once visitors know who you are and what you do, the next question on their minds is, “Why should I stay on this website?” This is where you need to communicate your value proposition. What sets you apart from the competition, and why should visitors explore your site further?
- Highlight your unique selling points (USPs) prominently.
- Use persuasive language to explain the benefits of engaging with your content or services.
- Include testimonials, reviews, or case studies to build trust and credibility.
How to Find What They Need
Visitors come to your website with specific goals in mind. They want to find information, products, or services that are relevant to them. Make it easy for them to navigate your site and locate what they’re looking for.
- Create a clear and intuitive website navigation menu.
- Use a well-structured layout with logical categories and headings.
- Implement a search function to help visitors find specific content.
What’s New or Updated
People are often interested in the latest information, products, or updates related to your website. Whether it’s news, blog posts, product releases, or event announcements, keeping your content fresh is essential to engage and retain visitors.
- Feature recent updates or news on your homepage.
- Maintain an active blog or news section to keep visitors informed.
- Use social media integration to showcase your latest posts and interactions.
How to Contact You
Visitors may have questions or need assistance, so it’s essential to provide clear contact information. Make sure your contact details are easily accessible, and consider offering multiple contact options, such as a contact form, email address, phone number, or live chat.
- Place contact information in a prominent location, such as the header or footer.
- Use a dedicated “Contact Us” page for more detailed information and options.
- Ensure that contact forms are user-friendly and responsive.
Is It Safe and Trustworthy?
- Display trust badges, security certifications, or SSL certificates.
- Showcase customer reviews, ratings, or endorsements to demonstrate trustworthiness.
What’s in It for Them
Visitors are often looking for value. They want to know what they can gain from engaging with your website. Whether it’s information, entertainment, discounts, or solutions to their problems, clearly communicate the benefits of spending time on your site.
- Highlight the value proposition of your content or products.
- Use compelling calls to action (CTAs) to guide visitors toward valuable actions.
- Offer incentives like free resources, exclusive content, or discounts for engagement.
How to Connect on Social Media
In today’s interconnected world, social media plays a significant role in building relationships with your audience. Visitors may want to connect with your brand on various social platforms. Make it easy for them to find and follow you on social media.
- Include social media icons and links in a visible location on your website.
- Promote your social media presence through engaging content and interactions.
- Encourage visitors to share your content with social sharing buttons.
What Others Are Saying
People often seek validation from others’ experiences. If you have positive reviews, testimonials, or endorsements from satisfied customers or influential figures, showcase them on your website. This can help build credibility and trust.
- Create a dedicated section for customer testimonials or reviews.
- Use real names and photos of satisfied customers when possible.
- Encourage satisfied customers to leave reviews on third-party platforms like Google My Business or Yelp.
How to Stay Informed
Some visitors may be interested in staying updated with your website’s content or offerings. Provide options for them to subscribe to newsletters, receive notifications, or join your mailing list.
- Offer a clear and enticing call to action (CTA) for subscription.
- Provide value to subscribers through exclusive content, discounts, or early access.
- Respect privacy and provide options for unsubscribing or adjusting preferences.
Where to Go Next
After visitors have explored your homepage, they may wonder, “What’s next?” Guide them to relevant sections or pages on your website by using well-placed calls to action (CTAs). These can lead to product pages, blog posts, contact forms, or other valuable destinations.
- Use visually distinct buttons or links for CTAs.
- Tailor CTAs to match the content or context of the page.
- A/B test CTAs to optimize their effectiveness.
How to Engage and Interact
Engagement is a key factor in keeping visitors on your website. Offer ways for them to interact with your content or community, such as comments, forums, quizzes, polls, or social media discussions.
- Foster a sense of community through user-generated content and discussions.
- Encourage comments and interactions on blog posts or articles.
- Create interactive content like quizzes or polls to engage visitors.
What’s the Next Step in the Customer Journey
For e-commerce websites, visitors want a clear path to making a purchase. Make it easy for them to explore products, add items to their cart, and complete the checkout process.
- Use a well-designed product catalog with clear images and descriptions.
- Streamline the checkout process and offer multiple payment options.
- Provide transparent shipping and return information.
How to Access Support
If your website offers products or services, visitors may need assistance or have questions. Ensure that customer support options are readily available, including FAQs, chat support, email, or phone assistance.
- Create a comprehensive FAQ section to address common questions.
- Offer live chat support during business hours.
- Provide clear instructions on how to reach customer support.
What’s Your Story
Some visitors are interested in the story behind your brand or organization. Sharing your history, values, and mission can create a stronger connection with your audience.
- Create an “About Us” page that tells your brand’s story.
- Highlight your values and social responsibility efforts.
- Humanize your brand by introducing key team members or founders.
How to Access Resources
If your website offers valuable resources such as guides, whitepapers, ebooks, or templates, make it easy for visitors to access and download them.
- Create a dedicated resources or downloads section.
- Use clear and enticing descriptions for each resource.
- Require minimal information for resource downloads to reduce friction.
How to Get Involved
If your website represents a cause, organization, or community, provide opportunities for visitors to get involved, whether through volunteering, donations, memberships, or advocacy.
- Clearly communicate the ways visitors can contribute or get involved.
- Use persuasive messaging to encourage participation.
- Showcase the impact of involvement through success stories or testimonials.
What’s the Latest News and Updates
For news websites and blogs, visitors are looking for the latest information and updates on relevant topics. Ensure that your content is up-to-date and that you prominently display recent articles or posts.
- Use a dynamic homepage layout that showcases the latest articles or news items.
- Implement categories and tags to help visitors find content of interest.
- Include publication dates to indicate freshness.
How to Make Informed Decisions
If your website provides information that helps people make decisions, such as reviews, comparisons, or guides, make sure it’s presented in a clear and unbiased manner.
- Use informative and unbiased language in decision-making content.
- Provide data, facts, and sources to support claims.
- Offer tools or calculators to assist in decision-making processes.
How to Share Feedback
Feedback is valuable for improving your website and addressing visitor concerns. Offer easy ways for visitors to provide feedback, whether through contact forms, surveys, or feedback buttons.
- Use feedback forms with clear fields and categories.
- Encourage constructive feedback by asking specific questions.
- Act on feedback received to show visitors that their input is valued.
When visitors land on your website, they have a multitude of questions and expectations. Meeting these expectations is crucial for creating a positive user experience and achieving your website’s goals, whether that’s informing, selling, or engaging your audience.
By addressing these key aspects and providing clear and accessible information, you can ensure that your website leaves a lasting impression and encourages visitors to stay, explore, and take action.
Remember that the user experience should be at the forefront of your website design and content strategy, as it plays a significant role in building trust and driving success in the digital landscape.
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