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Are you looking for ways to improve your social media marketing strategy? Want to learn how influencer marketing can help you up your social game?
Americanoize share the benefits if influencer marketing in this infographic.
Here’s a quick summary:
- Improve brand awareness
- Boost credibility and trust
- Reach a targeted audience
- Get more conversions
- Boost your search rankings
- Diversify your content
- Get unlimited sharing potential
- Save money
- Increase engagement rate
- Get more social proof
- Boost presence on multiple platforms
- Get actionable insights
Check out the infographic for more detail.
Getting your products and services in front of influencers and encouraging them to share their thoughts and experiences with your company’s product or service is a tried-and-true method for building more visibility and social proof online.
This strategy increases awareness about who you are, what you do, and how others might be able to benefit from using your product or service.
Influencer marketing continues to rise in popularity, with 90% of marketers planning to increase their use of influencer marketing in the coming year, according to research from AdWeek.
That means there’s never been a better time to start using this digital marketing strategy in your own social media efforts.
When you bring in influencers who already have large followings and can help grow your brand or product, it gives you the opportunity to attract thousands (or even millions) of potential customers at once.
Here are 12 benefits of using influencer marketing as part of your social media strategy.
Improve brand awareness
Whether you’re trying to drive sales or simply increase brand awareness, using influencers is an effective way to reach new audiences online.
When people see other trusted voices recommending your products or services, they’re more likely to take action than if they saw your standard marketing content—and that’s good for business.
But make sure you do it right: identify high-quality influencers with a loyal following and reach out in a personal and timely manner to capitalise on their enthusiasm.
Boost credibility and trust
People trust recommendations from people they know. According to research conducted by Edelman Berland, 87% of consumers trust peer recommendations over branded advertising.
That said, it should be noted that high-quality influencer marketing isn’t just about finding someone with a big audience; instead, consider using influencers who have connections to your target market and are natural fits for your brand.
Reach a targeted audience
Going viral is a pretty big ask. Influencer marketing, however, helps make sure that your content gets seen by those who you want to see it—i.e., those people most likely to be interested in what you have to say, and therefore more likely to be able to help take action.
After all, what’s more effective: getting 1,000 views on your video from random followers or getting 10 conversions from highly targeted potential customers?
Get more conversions
If you want to convert more visitors into customers, think influencers. The influence of an individual social media user is impressive.
According to research by Buddy Media, consumers are eight times more likely to trust recommendations from people they know than from brands they don’t know.
Even though marketers have yet to figure out how much Instagram influences purchase decisions, Nielsen discovered that 74% of users are willing to buy a product or service that is advertised by someone they follow on Instagram.
Boost your search rankings
Having influencers post about your brand can increase your chances of being spotted by search engines. Simply sharing, liking, or retweeting content with relevant hashtags can help your posts rank higher in social media searches.
And what’s more—the influencers you work with are more likely to have larger followings than yourself, so they’ll reach people you couldn’t have otherwise.
Diversify your content
While you want to make sure your influencer content is relevant and interesting to your audience, it’s important to realise that not all of them are active on social media.
Influencers can drive more traffic to your site by posting content across their different platforms including blogs, podcasting, videos, infographics and emails.
In some cases, influencers can get your brand in front of a new set of potential customers who may have otherwise been unfamiliar with you or your product.
Get unlimited sharing potential
One of the most appealing benefits to utilising influencers in your social media strategy is that they have a tendency to reach large audiences for relatively low costs.
With just one or two shareable images or posts, an influencer can potentially reach thousands—if not millions—of people. You could even find ‘micro-influencers’ who command smaller followings but are still able to make a significant impact when used correctly.
Their personal connection with their audience also means they might be more likely to advocate for your brand when compared with big businesses and celebrities who may feel more detached from their followers.
Save money
It can be expensive to recruit influencers. However, you’ll save money in other areas. For example, you won’t have to produce adverts for your products and services.
Because people trust influencers more than businesses, they’re more likely to buy from an influencer rather than from a brand that doesn’t seem genuine.
When people feel good about your brand, they are more likely to tell their friends about it. You may also see greater levels of engagement on social media.
This increases customer satisfaction because it shows them you really care about what they think. Customer feedback will help save you money overall since you’ll learn what customers want or need—and then use that information moving forward.
Increase engagement rate
When you choose influencers who have a following that is similar to your own, their followers will often follow you too.
Getting an influx of new followers can give your brand a much-needed boost in attention, while making sure that your product or service gets seen by a relevant audience.
This can help to increase the engagement rate of your own social media posts. That means more people seeing what you’re posting and more potential for converting them into paying customers. It’s a win-win situation!
Get more social proof
Consumers are online, social and mobile. They’re reading reviews, scanning forums, asking friends for advice or opinions, clicking through to video reviews—basically anything they can get their hands on to help them make decisions.
A study by Nielsen found that 93% of consumers trust word-of-mouth more than any other form of advertising.
Social media provides a platform for all these types of interactions between you and your customers, creating a steady stream of social proof about your brand.
Boost presence on multiple platforms
When your influencers are posting about your brand, not only are they sharing their perspectives with their audience, but they’re simultaneously increasing your presence on multiple social media platforms.
You don’t have to have a separate Instagram or Snapchat account for each one—just leverage whatever accounts your influencers have already built.
Get actionable insights
Targeting influencers lets you leverage another person’s audience and get valuable feedback and insights on your product or service before launching it on your own channel.
This is particularly useful if you are preparing to launch a new product or idea, because having beta testers provides proof that what you’re creating has value to someone else.
It can also give you an honest look at what people like about your content, since they come in with no preconceived notions about what they should be looking for when they consume it.
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